Top five ISV and OPD trends in 2011

by CXOtoday Staff    Jan 11, 2011

Vineet AroraOutsourced Product Development (OPD) has gained substantial traction with the improvement in economic environment across the world. The Independent Software Vendors (ISVs) have again started focusing extensively on the newer technologies and taking their offerings rapidly on the emerging platforms and trends. Vineet Arora, MD, Aditi Technologies, shares its opinion on the top few ISV/OPD trends for 2011.

Cloud Computing
Cloud is a big disruptive change and ISVs are rapidly building solutions and competencies to surge ahead in this multi-billion dollar market. Small and new ISV players stand to gain in a big way because of the low initial investment requirement for providing new software solutions. Cloud strategy acts as a revenue and customer-growth engine, facilitating penetration to wider customer segments and geographies. ISVs are looking at solutions from a spectrum of open public to closed private. The next two years will see the delivery of a range of cloud service applications that fall between these two ends. The rapid adoption can be attributed to a latent need in the IT industry for a delivery mechanism that is ubiquitous, scalable and elastic, and at the same time does not incur premium costs. Business cases have emerged for using this delivery mechanism that provides a clear ROI.

Mobility
With more than billion people carrying handsets that are capable of rich, mobile commerce, it provides an ideal environment for the convergence of mobility and the Web. Smart phones today come with an astounding amount of processing ability and bandwidth and increasing mobile penetration has opened up new vistas for the ISV to build mobile solutions as extension to their existing enterprise offerings. ISVs have started reusing most of the server-side functionality in their business process, while giving it a new “mobile facelift”. The surge in popularity of mobile devices is forcing ISVs to incorporate mobile strategy into mainstream development processes.

Technology Modernization
Constantly changing business requirements and consolidations of companies require ISV players to be quick and deliver according to changing situations. Technology modernization will continue to be a focus area for ISVs looking at leveraging the power of newer technologies and platforms. Increasing emphasis on collaboration and social media is necessitating the adoption of newer technology paradigms.

Business Intelligence
Software is getting richer and complex along with the changing trends in business. The applications have become more collaborative and social, which creates huge demand for Business Intelligence and analytical solutions. BI tools are now making mark in the decision-making environments enabling visibility and providing insights across operational improvements, finance and cost management and sales and marketing decisions.

Digital Marketing
While in some ways social media has made communication easier, it’s made digital life and digital marketing infinitely more complex with social platforms and tools competing for time, attention and dollars. Integration of business applications with social collaboration technologies, such as wikis, blogs, instant messaging and collaborative and unified office are the technologies trends being witnessed by ISVs. Companies are bringing together their social CRM, internal communications and collaboration, and public social site initiatives into a coordinated and cohesive strategy.