How to shape up your company's social media strategy

by CXOtoday News Desk    Jul 23, 2013

social media

Nowadays most business whether big or small use social media to reach customers. The good thing about using social media is that its a two-way street. Not only can businesses use this platform to build a loyal customer base but businesses can also learn about what customers like and don’t like about the company. Business Insider has come up with some social media insights that may help your company to identify tech trends and in turn help shape up your company’s social strategy.

The fastest growing demographic on Twitter is the 55 to 64 age bracket.This demographic has shown as increase of 79 percent since 2012. Its the fastest growing demographic on both Facebook and Google+. So if your company is only aiming at a younger audience because its via social media, then you’re missing an important demographic,

189 million people access Facebook through their mobile devices. Mobie use generates 30 percent of Facebook’s ad revenue and accounts for a 30 percent increase from 2012. Most people nowadays are using mobile devices to view Facebook. So its necessary now to re-structure whatever you’re posting on Facebook and make sure its accessible from mobile screens.

YouTube reaches adults aged 18 to 34 than any cable network. If your company uses videos as a part of their social communication strategy then its best to not just use TV as a platform but also post videos on YouTube.

Every second two new people join LinkedIn. Being the social network for professionals, its important to have a presence on LinkedIn. Its a popular site for most professionals and the user base keeps increasing. Having discussions on your community page or group blogs might help you get a keen understanding of how people view your company. However, LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter, and Facebook. So it is better to conduct polls and surveys on other social platforms, than LinkedIn.

93 percent of marketers use social media for business. Social media is now being aligned with the company’s overall marketing strategy. There are professions who are especially hired to look after a company’s social media presence and manage it.

Blogging. Even though 62 percent of marketers blog or plan to blog in 2013, only 9 percent of U.S. marketing companies employ a full-time blogger. Blogging is a part of content marketing that has a lot of advantages. With blogging, you cannot only control your company blog,but also set the tone and use it to market your product, share company news or provide interesting information for your customers.

Social media is the #1 activity on the Web. These statistics prove that social media is just just a fad or a phase. It is continuing to grow and develop and new platforms are coming up everyday.