Twitter Exodus Continues As Two More Execs Quit

by CXOtoday News Desk    Dec 21, 2016

Twitter

The year 2016 will be known at Twitter and the followers of the social media giant, as being the year of high-profile exodus, as many senior executive had resigned from the company. The latest to join that long list is Adam Messinger, the Chief Technology Officer (CTO), who had joined the company in 2011, and became the CTO in March 2013. Prior to joining Twitter, Adam had been with Oracle Corporation as Vice-President of Development.

Another high profile executive, Josh McFarland, vice president of product, resigned, adding to a growing list of former execs at the micro-blogging service. McFarland plans to join venture-capital firm Greylock Ventures as a general partner next year.

After this development, Vice-President Ed Ho will now take on all the product and engineering departments, and report to the CEO, Jack Dorsey. As a part of their media statement, they said, “We’re taking steps to streamline and flatten the organization by elevating our engineering, product and design functions, with each area now reporting directly to Jack.”   

As Twitter works towards popularizing the site, Adam Messinger was looking into engineering, product development, and design at the microblogging and social networking company. The year itself has been a challenging one for Twitter, as there have been numerous exodus, especially with 3 heads being replaced in the product team in less than a year. As Wedbush Securities Analyst Michael Pachter had mentioned, as reported by Reuters, “No one individual was essential, but the fact that they all left should be concerning, especially since Dorsey is splitting his time between Square Inc and Twitter.” 

High profile Twitter Exodus

- In November 2016, Adam Bain had left the company, after being responsible for building a $2.2 billion advertising business in the past year, for the social networking giant. There were several take-over bids during the year, but the company never perused them.

- Earlier in 2016, Alex Roetter, who headed engineering, and product head Kevin Weil disassociated from the company. They were responsible for bringing in new features to the site and it’s app, that would bring new users to the social networking channel, but the stalling of growth for new users is something which hurt the company.

- Katie Jacobs Stanton, who was the head of media partnerships, also announced that she would not continue with the company for long. She had been responsible for opening multiple offices around the world, including in the UK, Japan, and Ireland.

- Skip Schipper, who was associated with Twitter as Vice-President of Human Resources, also left earlier this year. His departure was announced by Jack Dorsey himself, on Twitter.

- At the Indian branch of Twitter, Ravi Bhaskaran, who had headed business development and platform partnerships for South Asia, left for Uber India to head their partnerships, taking place earlier this month. Also, Twitter India head, Rishi Jaitly had quit to join Times Global Partners, Parminder Singh, the Managing Director for Twitter in Southeast Asia, MENA and India, quit in November.

“We’ve shown our strategy is having a direct and positive impact on our audience growth and engagement, and we’re executing better and faster every day,” Jack Dorsey, Twitter CEO and co-founder, said in a statement on the current resignations. “I’ll be working even closer with our engineering and design teams to ensure we continue to be the fastest and best service to show what’s happening in the world.

The executive exodus comes as Twitter’s advertising and user growth slacken because of fierce competition from Facebook and Google.