Twitter Enters into SMS Deal with Bharti Airtel

by CXOtoday Staff    Oct 16, 2009

To tap the revenue potential of its huge traffic and subscriber base, leading social networking company Twitter has tied up with India’s No. 1 service provider, Bharti Airtel.

This partnership will allow Airtel subscribers to tweet over the SMS channel and also allow them to sign to the service through SMSes.

In India, Twitter service till now was accessible from mobile either through the web or the WAP portal.

Atul Bindal, president, mobile services, Bharti Airtel, said, "We have always believed in bringing the best and most innovative services from across the world first for our users. With social media becoming immensely popular in India and across the world, we now empower the Airtel customer community of over 110 million to follow or provide tweets while on the move and at their convenience."

"Twitter has mobile DNA given its initial design focusing on the ubiquity of SMS.  Working with world-class network operators, such as Bharti Airtel, is essential for Twitter to build a valuable messaging platform that facilitates the open exchange of information," commented Biz Stone, co-founder of Twitter.

Users can send tweets in the form of SMSes to 53000 or send SMS directly to other Twitter users. Users will also be able to access links sent over the SMS.