Twitter On An Expansion Spree In India

by CXOtoday News Desk    Jan 20, 2014


Social media companies such as Twitter and Facebook are increasingly eyeing the Indian market. After Facebook making headlines by acquiring Bangalore-based startup Little Eye Labs earlier this month, it is now Twitter’s turn to make a flying start in the Indian market, reads a Business Line report. The micro-blogging site has not only opened three new offices in Mumbai recently as part of its tie-up with global business centre provider Regus, but is also looking at top level hires in India who can drive its various initiatives.

According to the report, Twitter has taken three offices in Lower Parel, Thane and Vashi. The main office is located at Regus office complex in Lower Parel. Regus, a Luxembourg-based company offers more than 1,500 fully-serviced business centres across 600 cities, with clients comprising Fortune 500 companies, start-ups and SMEs across various sectors. The company has already opened offices in Bangalore and is looking at New Delhi as its next big business destination.

In November 2012, the company appointed Parminder Singh as Managing Director India, South-East Asia and Middle-East-North-Africa. Prior to that former Director of Knight Foundation Rishi Jaitly was hired as Twitter’s Market Director for India. The Business Line report observes that while Singh is based in Singapore, Jaitly, who earlier worked as the head of public-private partnerships at Google, works out of the Regus office in Mumbai.

According to analysts, the company is aiming to differentiate itself from Facebook by focusing on the live-cast space – sports, news, entertainment and politics to build advertising revenues through the social media connect and looking to hire top recruits in each of these areas.

[Who is driving Twitter’s revenue growth?]

The micro-blogging company is on a hiring spree in India. According to a source, Twitter is picking up talents from Facebook and Google in India to strengthen its sales and business development teams in Delhi and Mumbai. According to the company’s PR firm, Ogilvy, which handles the company’s media campaign, Twitter will announce some of its detailed plans for the India market sometimes soon.

With over 8.43 lakh followers in India, the company focusing on Indian product companies to leverage their expertise and bring out newer offerings in the market, just like its rival Facebook. Its acquisition of Frrole, last month, which is a social media platform driven by data intelligence and also has a strong presence in India, Twitter hopes to provide better insights when it comes the various ways users are engaging with a brand.

The company is also working closely with software product think-tank Indian Software Products Industry Roundtable (iSpirt) that facilitates various deals through its M&A Connect program, which helps Indian product companies find global buyers.