Urban Ladder Hires Sanjay Gupta As CMO

by CXOtoday News Desk    Feb 03, 2016

sanjay gupta

Online furniture and home decor startup, Urban Ladder has appointed Sanjay Gupta as its Chief Marketing Officer. Gupta brings in over a decade of experience in branding and marketing, and has been instrumental in building brands in the consumer goods industry. Gupta was previously associated with Accenture, Purple Squirrel Consulting and Marico Ltd.

At Urban Ladder, Gupta will lead the company’s marketing strategies, including branding, creative & content and digital and product marketing.  Joining the company’s leadership team, he will further advance the company’s vision of making a million homes beautiful.

“With a successful record of growing major brands across food, personal care and automotive sectors on sales and marketing, Sanjay will actively contribute in building The Urban Ladder brand,” said a company release.

“Over the last 3 years, we have made significant progress in creating a brand our customers strongly relate to. It is now time for us to take the big leap towards becoming India’s most loved consumer brand, and reach out to a much larger audience.  I’m confident that Sanjay will take brand Urban Ladder places, and continue to enhance our brand identity.  Sanjay will play a key role in our next phase of growth by integrating our marketing efforts and aligning them with our business strategy.” said Ashish Goel, CEO and co-founder, UrbanLadder.

“Urban Ladder is making significant progress in its transformational journey. I strongly believe in the company’s vision, and feel it has the potential of becoming a global success story. I’m especially amazed by the company’s focus on customer experience, design, and most importantly an outstanding culture of innovation excellence. I’m excited to join the team and look forward to being a part of the journey.” Said Sanjay Gupta, Chief Marketing Officer, Urban Ladder.

Gupta is an alumni of Shri Ram College of Commerce and has a Master’s in Business Administration from Management Development Institute, Gurgaon. He also did a course on Strategic Marketing from Harvard University.

Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The online furniture and home décor company aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes. At present, Urban Ladder delivers to 17 cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, Cochin Ahmedabad, Chandigarh, Surat, Kolkata Mangalore, Jaipur & Baroda) and they expect the number to grow soon.