Using Technology To Your Business Advantage

by Georgina Blake    Sep 29, 2017

tech trend

Technology is progressing at a rapid pace. New hardware and software developments are being made all the time, and businesses are taking advantage of these to maximize efficiency and slash costs. But what are the main areas of your business that you could improve with the help of technology?

Identifying the areas where you can use technology to your advantage can be a challenge, so here are some of the most important areas to consider

Customer Service

One of the main areas of your business where you might be able to make good use of technology is your customer service.

Customers expect excellent customer service, and if they don’t get this, they are likely to take their business elsewhere. But offering an email address and telephone number is often not enough, especially if you have lots of customers.

Instead, you might want to use specialist help desk software. This will provide you with a ticketing system so your support agents can keep track of all of your customer help requests.

Depending on your help desk, it might also come with a knowledge base, live chat, automation features, remote support, and more to ensure you provide high-quality customer service and increase customer satisfaction.


Your invoicing system is another area where you can use technology to make improvements. For example, you could use a specialist online service to keep track of all your invoices and receive alerts when they go unpaid.

This will allow you to keep on top of your invoices so you can collect payments more efficiently, helping to improve your cash flow.


Marketing is a huge area for many businesses, and you will find that there are many ways you can use technology to improve your marketing efforts. This comes in the form of:

·         email marketing software to manage your email campaigns.

·         Analytics tools like Google Analytics.

·         Social media management tools to maximize your presence on sites like Facebook.

·         Landing page optimization tools like Unbounce that let you create and optimize pages for your campaigns.

This is just the start, and for any type of marketing you are involved in, you will almost certainly be able to benefit from a technology solution.

Teamwork & Collaboration

Collaboration is important for most businesses, and you can often use technology to improve it.

There are many tools available to help you, including apps like Slack, which your team can use to keep conversations in one place rather than sending endless emails.

Or you could use Google Drive to create documents and spreadsheets and collaborate with them in real time.

Flexible Working

Many businesses now offer their employees the chance to work flexibly, and you can do the same by using technology to help you.

Most of your employees will probably have a smartphone, allowing them to stay in touch and share files from wherever they are. Now you can also use video conferencing software to hold meetings from anywhere so your employees don’t have to work in the office.


You can also use tech solutions to help with your finances. These days, many businesses use online budget tracking tools to manage their expenses, and you can do the same.

You can also use specialized accounting software to help you file your taxes online and carry out all kinds of financial tasks quickly and easily, helping you to better manage your cash flow and income.

Software like Sage One is popular with it simple user interface and dashboard that presents all your information so you can find out exactly how your business is doing at any time.

Customer Relationship Management

CRM systems are very useful for businesses, including small businesses. These help you to plan how you will communicate with your customers, and you can store their contact information in a database alongside all the information you have on them, such as the products they have bought, the information you have sent them, etc. 


There are many ways that technology can help you to improve your productivity. Project management tools like Basecamp and Asana are popular for keeping track of projects across your team or with your contractors, providing you with much more control over large projects.

Use Technology to Improve Your Business

Any business can make use of technology to improve different areas. From customer service to productivity and marketing, there are always ways to make improvements using technology. 

So take some time to go over the different areas of your business and look for ways that you can improve them, then take full advantage of the power of technology for your business.

[Georgina Blake works as a technical support specialist and shares some of her tips and experiences relating to this in her articles which appear on a range of business blogs.]

[Disclaimer: The views expressed in this article are solely those of the authors and do not necessarily represent or reflect the views of Trivone Media Network's or that of CXOToday's.]