VbV Facility For HDFC Customers

by CXOtoday Staff    Jul 20, 2006

In a bid to provide safer online shopping experience to customers, India’s HDFC Bank has introduced Verified by Visa (VbV) facility for all its credit and debit cardholders.

Launched in association with Visa, the VbV facility is an attempt by the bank to encourage online shopping by inducing a sense of security when customers do transactions on the net.

VbV is a global program by Visa, based on 3-D Secure technology, for identifying and authenticating cardholders when they purchase on the Internet. It allows cardholders to create a secret password, which they require to authenticate the payment and complete the transaction when shopping online.

In order to facilitate the VbV functionality, HDFC has deployed the latest generation Intel platform with dual CPU servers and built-in redundancy in terms of RAID. The server platform comprises of Windows and Pramati Web server, while the database is SQL server 2000.

The VbV functionality is supported by an application called ACS, which is an advanced reporting and account reconciliation tool.

In order to protect cardholder’s personal banking details such as credit card number, login ID, password etc. the bank has employed Triple DES encryption (ECB) technique, which encrypts the customer data and stores it in the database. The access to the stored information in the database is provisioned according to access control rights given to the bank employees.

Customers can register for the facility either by registering for VbV at the HDFC Bank Website or by using the Activate During Shopping (ADS) option, which automatically pops up every time a customer is at a VbV enabled site.

At the bank’s Website, customers need to login for NetSafe/ VbV and enter their credit/ debit card no, ATM PIN, and expiry date. After entering these details, they are asked to choose their login ID and password.

In addition to shopping on the VbV certified Indian sites, customers can also shop at international VbV sites. Indian sites which are currently certified by VbV include, IRCTC, Air Deccan, Net4india, Malayalam Manorama, Joy Travels, MakeMyTrip, Naukri, Jeevansathi, 99 acres, Art of Living, Thomas Cook,Bose Corporation Ltd and HFCL Infotel Ltd.

The bank also offers its cardholders NetSafe, a virtual card through which they can shop online without revealing their card number.

HDFC claims to be the first Indian bank to offer the facility to its customers. With increasing Internet penetration and greater number of people spending more time online, such attempts by Indian banks could go a long way in propelling e-commerce in the country. However, the growing number of cyber crime and online frauds will have to be addressed first before the shrewd Indian buyer gets hooked to online shopping.