How AI Is Transforming Vehicle Telematics
Automotive telematics is one of the fastest emerging markets in India, primarily driven by escalating fuel prices, increasing number of accidents and theft, demand for vehicle navigation, and the rising need to monitor fuel pilferage. While the market is relatively old, the advent of new technologies, such as, big data, cloud and artificial intelligence (AI) have brought about a paradigm shift in the way automotive telematics industry operates. It has also generated a lot of interest among IT vendors and suppliers with the Government mandating the use of telematics devices and solutions for passenger safety. In a recent interaction with CXOToday, Vadiraj Katti, MD, iTriangle, explains how the focus has shifted from control of automotive electronics to generation of data.
CXOToday: What are your views on the Vehicle Telematics space in India?
Vadiraj Katti: Globally, around 85% of IoT consumption at present is in the area ofvehicle/automotive telematics and we see a similar pattern in India. Vehicle telematics in India is witnessing significant growth and is projected to touch $500 Million, according to estimates by various industry experts and analysts. India will have a significant role to play in providing solutions in this industry, because of the varied use cases specific to our country.
Some of the key drivers for this continued industry growth include:increased use of telematics related solutions, diagnostic data, driver behaviour in almost all the sectors of transport and mobility; appetite of the consumers for greater connectivity and intelligence in their vehicles; and the Government’s progressive push for better connectivity and vehicle intelligence/tracking etc - the Government is mandating the use of telematics devices and solutions in public/passenger and goods/commercial vehicles.
CXOToday: How do modern technologies like cloud, Artificial Intelligence help in modernizing the Automotive Telematics industry?
Vadiraj Katti: The adoption of cloud infrastructure has brought about a paradigm shift in the way automotive telematics industry operates. The focus has shifted from control of automotive electronics to generation of data. With the advent big data technology, automotive data has become the new ‘oil’. The industry is easily able to record each and every data point generated in the vehicle and store it in the cloud, and this huge quantum of data is now being used to generate meaningful insights. This is where artificial intelligence (AI) comes into picture. AI with telematics is being used for analysing driver behaviour and making usage based insurance possible. Another important aspect is preventive maintenance of vehicles. AI algorithms working on data from vehicles can proactively helpdetect any anomalies that are likely to occur in the system.
CXOToday: What are your views on the role of Automotive Telematics in Autonomous (self-driving) vehicles?
Vadiraj Katti: Telematics will play an extremely critical and a significant role in Autonomous vehicles. As the vehicles evolve to become completely driverless, telematics will help witheasymapping of the location, with the speed of the vehicle, to enable the vehicles to move around synchronously. Connectivity plays a major role in autonomous vehicles. These vehicles will need Real Time Map data, Real time Traffic data, Data from smart road infrastructure(V2I), periodic firmware updates of the autonomous vehicle components(sensors, ECUs) etc. and for all of these services, the telematics control units are becoming the default connectivity options for any connectivity with the cloud and other devices.
CXOToday: How has the journey been so far for iTriangle?
Vadiraj Katti: From inception, iTrianglehas focused on building and developing end to end solutions in telematics, as we always believed that this industry will witness exponential growth across the globe and more so in India. With that in mind, we have built a remote data acquisition platform that includes the hardware and the software component of the solution.
We have had a good run so far with over 200000 vehicle tracking systems installed so far, predominantly in India and the Middle East - North African region. Our solutions are modular and we specialise in offering hardware and software solutions to our partners and also large clients in the private and the government sector.
With the Indian Government mandating the use of vehicle telematics solutions in the public/passenger and goods/commercial vehicles, and also defining a standard for the devices viz., AIS 140, iTriangle has aggressive plans to grow and become a leading player in this industry.
Innovation, technology, optimisation, affordable products and services, strategic tie-ups with OEMs, expansion of our sales and supply network for covering the after-market requirements will span our primary focus and objectives going forward.
CXOToday: Can you tell us more about your vehicle telematics solution. Do you have an app your customers can download and use?
Vadiraj Katti: Our vehicle telematics solutions can be classified into hardware, software or end-to-end solutions (both hardware and software). We provide design, customisation and white labelled services to OEMs both in the hardware and the software domains, as well as hardware and software modules to system integrators.iTriangle also has domain specific solutions in Public Transport, Fleet Management Solutions, Mining, Ambulance Management, Vehicle Diagnostics through CAN and K Line, Employee/Student transport and other related domains.
We have an ‘AquilaTrack” app that can be downloaded from the Android Play Store and the iOS App Store. We’re constantly learning from emerging technologies, studying market trends and factoring in ever-increasing demands from customers; accordingly, we’ll keeps updating our portfolio of cutting-edge solutions, making advances in the field of hardware offerings and software solutions.
CXOToday: What are your global ambitions?
Vadiraj Katti: We definitely want to be a leading player in this field globally; we already have a significant (and dominant) footprint in India; we have a fairly good presence currently in the Middle East - North African region - which we intend to grow aggressively in the next 12 to 18 months. We are also planning our foray into the North American and South East Asia markets shortly, in the next financial year.
CXOToday: Tell us about your strategic relationship with Oracle. How has Oracle Cloud helped you make your business better?
Vadiraj Katti: We have avery strategic, closeworking relationship with Oracle. We use Oracle Cloud Infrastructure to host our telematics application. We also use enterprise features as well as the latest version of MySQL. Oracle has helped us in reducing the server utilization through various optimizations, multiple query optimizations to make our application work faster and better. This helped us deliver better service to our end customers and in turn helped bolster iTriangle’ s position as an end-to-end solution provider in theautomotive telematics space.
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