Video Streaming: A Sneak-Peak Behind The Scenes

by CXOtoday News Desk    Jun 13, 2017

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There was a time video streaming was limited to costly broadband connections and expensive laptops and desktops. Today, with the onset of high-speed data connection and mobile phones that are getting smarter with each new release, videos have cut across the social barriers like never before.

Be it the student, the white-collar worker or even the blue-collar ones, India is witnessing connectivity like never before. And, the result of this booming video user base is companies like Netflix, Amazon and YouTube, to name a few. They can be called the Big-3 who revolutionized viewing habits of the world.

While YouTube could be the most popular choice across social strata in India, there is an entire generation that is using video streaming to watch latest big budget movies online, thus turning their backs on traditional broadcast channels such as television and satellite or cable subscriptions.

In recent times, video views of movie trailers have seen a big shift, given that most production houses target the youth to drive home their movie’s unique selling propositions. And, what could be a better way than video streaming platforms to make this happen?

YouTube viewing numbers of late puts them on par with anything that traditional broadcasters can imagine, often beating them handsomely when it comes to audience reach and influence.

However, all of this rapid growth has also meant that there is a need for a robust infrastructure that can handle changing viewing habits. The following series of info-graphics take a look at how streaming works and just how much data is accessed at any point in time when Netflix or Amazon unleashes it’s latest shows or when a famous YouTube celebrity uploads a new video to their channel.


Estimates suggest that a whopping 11 billion hours of total streaming takes place across the world just from Netflix users! On another note, the major consumers of bandwidth are obviously the United States, followed by China, the European nations and India.


 The entire streaming process is a four-step one whereby the actual content rests on some server database in some part of the world. It is accessed on a device through the net with the provider building up a buffer in case of signal interruptions. The above diagram explains the process.


And, in case you thought that nothing much happens behind the scenes between you and the servers, think again! The service providers have to think about several aspects such as servers, load testing and traffic flows as well as popularity of shows or videos. 

video trafic

 Given above are some of the seriously famous shows on Netflix. A whopping 25 million viewers watched the top three shows on Netflix.

amazon prime

Amazon Prime may be the new kid off the block. But, the numbers suggest that video watching on the Internet is the new normal.


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As for YouTube, the shows might not be all that impressive in terms of total numbers, but overall, they continue to be the ‘Big Daddy’ of them all.