Videocon Edge Eyes 12 pc Market Share In 2017-18
Videocon Edge, the smart solutions & enterprise communication service provider with its revenue target of 195 Crore, is targeting approximately 12 percent of total Enterprise communication market.
The enterprise communication segment comprises of A2P (Application to Person) SMS, OBD/IVR (Outbound dialer/Interactive Voice Response), and other cloud based solutions including Missed call and short/long-code solutions. Widely used by BFSI (Banking, Financial Services and Insurance), E-Commerce, Retail, Media & entertainment, tourism, Wellness, Educational and Govt sector etc for both transactional and promotional messages for their customers.
Arvind Bali, CEO, Videocon Telecom said “Looking at the potential of the market, we had setup the Enterprise communication solutions vertical last year. The vertical has done fairly well last year, created a good funnel of Enterprise and Govt sector customers. The Enterprise Communication solutions market is estimated to be approximately Rs 1600 Crore, and considering we are a recent entrant in the market, we are targeting a fair market share of 12 percent.”
With approximately Rs 1400 Cr, which is 82 percent of the market size, the enterprise communication market is dominated by A2P SMS. This old, yet effective tool in the mobile telephony still stands strong despite the fast evolution of technology from 2G to 3G to 4G. From its once most important use for P2P (peer to peer), SMS has now transformed into a newer role of A2P (Application to person) messaging. While the P2P messaging has witnessed a decline in the wake of data led applications that offer a better experience to users, yet the universal and ubiquitous service has found a new use. The A2P SMS market is projected to be over 180 Bn SMS in the year which is a 6 percent growth over last year, the company said in a statement.
“The market is expected to grow 2 folds within the next few years. The rationale of the same is simple, with over 1.1 Bn mobile subscribers, the current A2P SMS market size in India is approx 180 Bn SMS a year, which interpolates to 13.5 A2P SMS per mobile subscriber per month. Interestingly this is only about one-fourth of the average A2P SMS consumption of the rest of the world, which is approximately 53 A2P SMS per subscriber per month. So there is a huge potential for the business. We will be providing various industry first solutions to our customers including beacons for proximity marketing and chatbots etc. to create differentiation and value addition to our corporate customers,”Bali added.
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