Vijaya Bank Implements Social Media Banking
Vijaya Bank has gone live with social media banking support for Twitter and Facebook platforms. The solution is powered by i-exceed’s flagship omni-channel application development platform - Appzillon.
Today, there is an increasing emphasis on businesses adapting to customers. Customers expect their banks to provide user-friendly offerings and will not hesitate to make a switch if things aren’t the way they expect.
With close to a million users using their mobile banking application, Vijaya Bank saw a huge potential in tapping into the tech-savvy customer base. They wanted to offer their customers an option to perform banking operations as easily as making a Facebook post or a Tweet.
The bank tied up with i-exceed to leverage on Appzillon’s capabilities in building and mapping actions to convert text-based instructions into banking transactions. In phase one of its launch, features such as registration, intrabank and interbank transfers, balance enquiry, mini statement generation will be made available. The Twitter and Facebook banking support was setup in just a few weeks and the bank was appreciative of the support i-exceed provided in going live as quickly as possible.
Vijaya Bank is one of the first PSU banks in India to implement social media banking and today, their offering is one of the best in the country. Going forward, the bank plans on introducing more products and services that ensure higher levels of customer engagement across all age groups. The idea behind the move - ‘Banking need not be boring, it can be fun and engaging’. In the long run, Vijaya Bank hopes to establish themselves as one of the most customer-friendly banks in the country.
Joseph John, Managing Director at i-exceed commented, “We are pleased with how our engagement with Vijaya Bank has worked out. A swift rollout of the solution was the need of the hour because a quick time to market ensures first mover advantage. Our engagement with Indian banks are on the rise with Appzillon based digital engagements and believe that social media banking will be popular with banking customers across all age groups.”
We look forward to seeing how the customers react to this new offering and hope to increase the number of supported features as time progresses based on customer reviews and recommendations, summed up John.
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