Virtualisation has huge growth potential, says AMI

by CXOtoday News Desk    Jul 27, 2012

data virtualisationEven though the virtualisation market in India is at a nascent stage, there are significant growth opportunities across server, desktop and storage virtualisation, said a recent study by research and analyst firm AMI-Partners.

The study found out that of the total IT installed base in the country, only 5-10 percent have been virtualised so far. The SMB segment comprises about 30 percent of the virtualisation market in India and is likely to grow exponentially in the next few years. This growth will be driven by the increased demand in operational efficiencies. The size of this untapped market is considerable and this presents a huge growth potential for leading participants in the market.

Shweta Baidya, Senior Research Analyst at AMI India noted that desktop virtualisation is being adopted by enterprises where the cost of maintaining desktops is high and it serves to reduce overall operational expenditures. The key driver for server virtualisation is the reduction of overall capital expenditure. Other factors driving this technology include the need for easy data recovery and business continuity.

The study indicated that the IT and ITeS segments have been early adopters of virtualisation, followed by the pharmaceutical, telecommunication, BFSI and insurance verticals. In the past, server virtualisation was the more readily adopted technology among India SMBs. However, desktop virtualisation has gained popularity in 2011 due to its operational advantages. The large enterprise segment in India is also optimist about virtualisation solutions because they see the need to move mission-critical applications to virtualisation.

“The key inhibitors dampening the adoption rates of virtualisation are the mindset of end users and their aversion to take on new technology. “Due to a lack of technical expertise and limited initiatives by vendors/system integrators to increase awareness, India SMBs tend to stall or postpone their plans to adopt this technology,” said Baidya.

The study categorised the virtualisation market in India into three distinct phases I, II and III. Those companies in the phase I opt for basic consolidation in order to reduce their capital expenditure. They try to move some non-critical applications onto the virtualised servers. The majority of SMBs are Phase I players with some of these companies striving to become Phase II adopters. The large enterprises in India are in the phase II virtualise their mission critical or core applications and the entire process is automated. AMI stated that companies that have reached Phase III are empowered to focus on self service which in turn improves scalability and performance.

“Many of the SMB segment are testing the virtualisation concept through proof of concept/pilot programs. These pilot programs are opening the doors for marketers to increase awareness of virtualisation technology through workshops and informational events, thereby increasing customer confidence,” stated Baidya.