Vodafone unveils customized version of Opera Mini

by CXOtoday Staff    Apr 08, 2010

To bring the benefits of the internet to many more people in developing markets, Vodafone has worked alongside Opera Software to develop an enhanced version of Opera Mini 5. This customized version of Opera Mini is designed to run on low-cost handsets on 2G networks, which will give a good internet experience on lower- to mid-tier handsets.

Since the Opera Mini 5 browser can compress data by up to 90 percent, it requires less processing power on the handset and uses less network capacity, resulting in a richer internet experience in more challenging conditions.

"With this product, we can transform even basic handsets into very capable internet browsing devices, enabling millions of people to enjoy the social and economic aspects of the internet that many already take for granted," said Jonathan Bill, head of emerging markets, Vodafone Internet Services.

The Opera Mini 5 browser has been embedded in a range of 20 devices as well as being downloadable to over 250 GPRS supported handsets in Vodafone’s customer base. The initiative is initially being rolled out in India, South Africa, Turkey, Tanzania and Egypt with other markets expected to follow in the near future.

The move is backed by a string of highly affordable data tariffs designed to give worry-free browsing, with the aim of making a day’s data usage as affordable as possible.

"By significantly enhancing the customer’s internet experience, this initiative will help to boost local economies by encouraging entrepreneurs to create a range of locally-inspired business models and services," added Bill.