VR And Digitized Tools To Transform Auto Sector
CarDekho.com has partnered with World Auto Forum to present the Thirteenth India Vehicle Marketing and Sales Summit 2016, themed on “The Balancing Act.” During the summit Cardekho Umang Kumar, President, CarDekho.com and CEO Gaadi.com, showcased next gen virtual reality tools, lead management system and digital brochures that can provide better consumer experience and increase business efficiency.
The summit showcased a gradual inclin on the industry towards a more digitized approach using tech tools for customer relationship management, big data for effective business operations and apps for inventory management to reduce costs. With an enhanced focus on digital dealerships, the event highlighted innovations that will herald new-age interaction mechanism between manufacturers, marketers, sellers and consumers.
Kumar said, “The India Vehicle Marketing and Sales Summit is one of the largest conferences that focuses on balancing customer servicing, branding, marketing, sales and technology meaningfully.”
“Virtual reality will be a key driver in re-shaping customer-dealer interaction, resulting in enhanced reach at a lower cost. Leveraging increased mobile penetration, dealerships and OEMs are adopting mobile apps to reach out to their prospective customers. The emerging technologies are capable of effectively bridging the gaps in automobile sector and we urge all the players in this eco-system to Go Digital,” he added
Nalin Kapoor, COO, CarDekho.com, emphasized that technology is driving the automobile ecosystem. He said, “There is a need to resolve long standing problems being faced by the auto industry by applying technology effectively. Technology can help enhance the overall customer experience right from the time customer commences his research to the time he takes the final delivery and further on during the entire lifecycle of ownership.”
Insightful discussions were held on the five core themes such as ‘Creating & Nurturing Mega Brands’, ‘Big Data, CRM & Digital: Time to include them in the Core Business DNA?’, ‘Wholesale, Retail & Everything in Between-Class Leading Biz, Network & Customer Experience Practices’, ‘On Ground Marketing & Sales Strategies in Action: The Cup & the Lip’ and ‘The Global Indian Auto Brands: The Exciting Global Journey of the Indian Auto Brands & Companies’.
OEMs is increasingly adopting mobile app-based technology to drive their business functions, the summit saw a resounding support towards increasing digitization of the automobile industry. Several discussions revolved around service innovation and efficient interactive experience to gain consumer mindshare, experiential marketing, virtual dealership methods to lower outlet size and on-demand test drive.
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