Wearables Will Drive 50% Of App Interactions

by CXOtoday News Desk    Jun 12, 2014


As consumer-centric mobile apps are playing an important role, and wearables turning out to be the next big thing in technology, Gartner predicts wearable devices will drive 50% of total app interactions in the next 3-4 years. This includes desktop-based app interactions and mobile apps, with mobile apps making up the majority of these interactions, by research firm. 

Notably, in the next one year, most mobile apps will sync, collect and analyze deep data about users and their social graphs, says Gartner, while stating that currently CIOs, who may not consider the deep impact that mobile apps have on their information infrastructure, should gear up for the future. 

“IT leaders should ensure they have infrastructure in place that takes into account data collected, not only via mobile apps, but also from apps running on wearable devices,” says Roxane Edjlali, Research Director at Gartner. 

To date, most applications have been developed to support specific B2C interactions. For example, some use location data to offer contextually relevant information, and some also collect other information about their users — such as gender and age group — to further refine the interaction. However, going forward, the data collected may become more detailed and personal. For example, organizations collecting biometric data through mobile apps linked to wearable devices could be tempted to monetize this data by reselling it. 

Edjlal believes this could have a major impact on a person’s ability to get adequate health insurance, if they are identified as belonging to a risk category. “In addition, mobile apps that use third parties for authentication deliver data on customer behavior to those third parties,” she says.

These risks relating to data collected from mobile apps require organizations to rethink their governance policies and adjust their information infrastructure, says Edjlali adding that data from mobile apps, whether deployed on the premises or in the cloud, is not currently managed as part of an organization’s information infrastructure, and data collected from mobile apps is often siloed. 

“Organizations should plan to manage information across cloud and on-premises implementations, as combining all data on the premises or on a single repository is no longer viable. It is important to understand the service-level agreements (SLAs) for various use cases that access mobile app data, and adapt the information capability accordingly,” she says. 


Gartner also suggests that companies manage the persistency and perishability of data collected from mobile apps and also monitor access to and control of this data. “It is important to ensure that personal data collected from mobile apps remains private, and that it is secured, anonymized and accessed according to the organization’s governance policies,” sums up Edjlali.