What Makes Apple iPhone 6 So Popular?
When Apple announced the release its much-awaited iPhone 6 in September, millions of devices were sold on the first day of its launch and thereafter. A new report suggests that in just a few weeks of its release, the iPhone 6 and 6 Plus are selling better than any other new iPhone model in the market. The survey from Consumer Intelligence Research Partners (CIRP) and UBS reveals that the iPhone 6 and 6 Plus accounted for 90% of iPhone sales in a span of a month, which is up from 84% of buyers choosing the iPhone 5S or 5C during the first 30 days of its launch last year.
High in demand
According to UBS analyst Steven Milunovich, the study shows that out of all iPhone sales, the 4.7-inch iPhone 6 made up 68% of them. The iPhone 6 Plus was about 23% to 24% of the total iPhone sales. The two new models made up over 90% of total iPhone sales during the first month they were available to consumers. The remaining sales were lapped up by consumers still purchasing the previous generation iPhone 5s and iPhone 5c.
Milunovich added that in 2013 the iPhone 5S and 5C made up a collective 84% of total iPhone sales in the first month they were available to consumers. The results clearly showed that the consumers are showing more inclination to buy the new models than they were last year.
CIRP also looked at the storage capacities and found that the average capacity was 48GB which was twice the average capacity last year. One needs to note that Apple has ditched the 32GB variant and only has 16, 64 and 128GB variants. According to investors, consumers will most likely upgrade to 64GB and 128GB variants which will help boost Apple’s sales margins.
Obviously, Apple’s biggest modification for the newest iPhone revolves around its screen size. An upgraded processor and other minor tweaks make a difference, but most users are going to notice the screen changes more than anything else. The other reason for its high demand is the near field communication or NFC for Apple Pay, which is worth the upgrade, believe analysts.
In India, Apple had started the pre-orders for the iPhone 6 and iPhone 6 Plus on October 8 and despite the premium pricing, round 21,000 pre-orders were recorded. In contrast, China received 1 million pre-orders, notes UBS adding that Chinese customers are too keen on the iPhone 6 and 19% of current Samsung phone owners plan to switch to iPhone, which is a big win for the company.
The analyst added that though the research showed that the iPhone 6 is outselling the iPhone 6 Plus by a ratio of three to one, it’s difficult to comment on the demand for the iPhone 6 Plus because Apple is still facing shortage of this device.
To upgrade or not to upgrade?
While the popularity of Apple iPhones is soaring, not all iPhone 5S owners have upgraded to the newest device. Some users will hesitate to upgrade right away for one reason or another, say analysts. “If a person holds onto their 5S, then they’ve still got a premium smartphone worth using,” says independent telecom analyst Angshuman Das.
Upon release in September 2013, the iPhone 5S was a powerful and compact smartphone. However, there is no doubt that users upgrading to the newest Apple device will find themselves with more screen to work with and a few extra features. Apple has created another hit device that’s already sold millions of devices. Not everyone will need to upgrade devices right away, but the research notes that most iPhone 5S owners will upgrade to the iPhone 6 sooner or later.
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