What Makes Google The Best Employer In India?
The organizations with great reputations as employers are those that invest in employees and a value proposition that allows them to attract talented people and retain top performers. As per a recent survey by Dutch HR consulting firm Randstad, Google India is currently the most attractive employer brand in the country. Google has been ranked as the best employer in almost every survey in the last five years.
This year, Randstad captured the views of around 3,500 respondents in India. They helped them decide the nation’s most attractive employer brand for 2017. While Mercedez Benz bagged the second position, other major such as Amazon India (e-commerce), ITC Ltd (FMCG) and Philips India (Consumer & Healthcare), registered their win under sector-specific awards.
According to the Randstad Employer Brand Research 2017, competitive salary and employee benefits continue to be the top priority among the Indian workforce while choosing an employer, followed by good work-life balance and job security. However, for the IT professionals, good work-life balance emerged as the top priority while choosing an employer.
Talking specifically on Google, employees say they are either extremely satisfied or fairly satisfied with their job. As Google HR boss Laszlo Bock explains in his book, “Work Rules!” the key to Google’s success as a workplace is constantly innovating, experimenting, and keeping things fun.
“What’s beautiful about this approach is that a great environment is a self-reinforcing one: All of these efforts support one another, and together create an organization that is creative, fun, hardworking, and highly productive,” he writes.
A Google employee based in Hyderabad, commented, “Google has got everything aspiring professionals would want in a workplace: career opportunities, compensation, benefits, work-life balance and strong leadership – these are things any employee would aspire.”
More than 64,000 Google employees can take advantage of perks like free healthy and gourmet meals, laundry and fitness facilities, generous paid parental leave, and on-site childcare. One employee in Mountain View describes Google as “a company that treats their employees great and in return gets motivated and loyal employees.”
Employees also report that Google allows them flexibility to work on passion projects and tap into their creativity. Google also encourages its employees to become teachers and coach one another to help build a more creative, satisfied, and intimate community of employees.
“This creates motivation to constantly innovate and push into new areas,” he writes. “A mission that is about being a ‘market leader,’ once accomplished, offers little more inspiration. The broad scope of our mission allows Google to move forward by steering with a compass rather than a speedometer.”
Googlers often write on Glassdoor that meaningful and challenging projects is what attracted them to and keeps them at the company.
It is little wonder then that year’s ranking further increases attraction towards Google in the job market, making it stand out of the competition. Its investments towards employer branding are certainly apparent through such reports, which help the tech giant retain and attract the right kind of talent, believe experts.
Moorthy K Uppaluri, Randstad India MD and CEO, said in a statement, “Employer branding continues to be of strategic importance influencing the talent agenda, particularly so in an economy thats driven by knowledge workers.” .
According to the survey results, large and multinational corporations emerge as the preferred workplace for employees across all profiles. However, IT professionals indicated that they would rather work in the dynamic start-up ecosystem over the SME sector. On the other hand, engineering talent prefer working in start-ups over the public sector companies, reveals the survey.
Sectorwise, Indian workforce prefers to work for companies operating in sectors like IT, followed by BFSI and retail & FMCG. At the same time, the survey noted that 31 per cent of employees, said they are not loyal to any one industry or sector and are open to shift industries and compensation remains a key driver in determining employee loyalty to a sector.
In an interview with Forbes, noted investor and author, Will Ashworth notes that any company that’s truly interested in customer satisfaction must first meet the needs of its employees; otherwise, it’s putting the cart before the horse. “Employees are the face of any brand. The quickest way to destroy brand equity is to disrespect them. Once you’ve lost trust, it’s only a matter of time before you lose the customer. And without customers, you have no business!” he said.
Uppaluri added that from the recent survey, “Organisations have come to realise the value of employer branding and the return from such investments, both in terms of attracting new talent and retaining them in the coming years.”
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