What Makes Google, Apple, FB Best Employers?

by Sohini Bagchi    Nov 03, 2014


Some companies simply stand out above the rest in the eyes on their employees. They’ve got everything aspirants would want in a workplace: career opportunities, compensation, benefits, work-life balance, strong leadership, and more. So in a competitive work place, it is not only aspirants who are looking to grab the best jobs, many companies are also playing their cards right – gearing up to become the best employer and stand out from others in terms of hiring talents.

A new LinkedIn report, which is based on the billions of interactions on their online network ranks the search engine major Google as the most sought after employer in the world, followed by Apple at the second position and Unilever in the third. Other companies in the top 10 list include Microsoft, Facebook, Amazon, Procter & Gamble, GE, Nestle and PepsiCo. While there are no Indian organizations that has been covered in the list, a significant number of companies do have their relevant presence in India.

Noted investor and author, Will Ashworth notes that any company that’s truly interested in customer satisfaction must first meet the needs of its employees; otherwise, it’s putting the cart before the horse. “Employees are the face of any brand. The quickest way to destroy brand equity is to disrespect them. Once you’ve lost trust, it’s only a matter of time before you lose the customer. And without customers, you have no business!” he said in an interview to Forbes.

According to Sunil Goel, MD – Global Hunt says the popular adage, “satisfied employees create satisfied customers,” is something every company should remember. “If you treat employees as if they make a difference to the company, they will make a difference to the company,” he says.

The best employees tend to have a sustainable and inclusive environment. Compensation and benefits are key to retain and recruit best employees and it is here that companies like Google and Facebook have scored.

Another employee-based survey conducted by Glassdoor earlier this year also ranks Google as the best employer for compensation and benefits. Social networking giant Facebook also scored high when it comes to benefits, especially, Facebook gives employees free food. They also provide other perks like laundry and transportation services – which attracts people.

Today, almost every top employer has also invested in the right digital technologies apart from training and innovation programs. Employee development, in other words, ensuring your employees are constantly growing and learning new skills, which can be done through training and coaching can make a difference to the company.

It often depends on how the company recognizes passionate, hardworking employees. As an Apple executive notes, “Apple is a place where the sky is the limit. For those are motivated to learn and be challenged,.”

The other criterion is to have a strong support from the C-suite. A Boston Consulting Group report suggest that employees value the accessibility of their executives. When a workplace has accessible executives, employees feel more appreciated and this is possible through regular interaction.

The other area is collaboration. Robert Healey, Marketing Evangelist, APAC & Japan, Riverbed Technology points out that employees prefer a collaborative environment. “Communication should be open, which can be accomplished with clear goals, consistent messaging, and trusting your employees,” he says.

Keeping every aspect of employee requirements in mind, it does not come much as a surprise that the top three sectors that dominated LinkedIn’s list include technology, telecom and media; followed by retail and consumer products and oil and energy. Banking and finance, healthcare and manufacturing are sectors which need to gear up in the coming months, believe experts.