What Makes Samsung Bullish On India Market?

by CXOtoday News Desk    Dec 12, 2017


In July, Samsung Electronics announced an investment of Rs. 4,915 crore in India to add fresh capacity at its Noida plant, where it manufactures smartphones, refrigerators and flat panel televisions. Very recently, Samsung India announced its plans to hire 1,000 graduates from top engineering colleges across the country in 2018 with over 300 of them coming in from various IITs, a top company official said.

A majority of these engineers are expected to be hired for new-age domains like artificial intelligence (AI), Internet of Things (IoT), machine learning (ML), biometrics, natural language processing, augmented reality and networks including 5G. Apart from IITs, Samsung will also be hiring talent from premier institutes like Delhi College of Engineering, BITS Pilani, Manipal Institute of Technology and IIITs among others, a top official of the company informed PTI.

Samsung is bullish about India R&D centers that contributes to a chunk of its global products, including the high-end camera modules for flagship smartphones, intelligent interface Bixby that was launched with Galaxy S8 and Samsung Pay. Last year, the Korean company had hired 800 engineers for its R&D facilities, out of which 300 were from IITs. Samsung has three R&D centres in India at Bengaluru (largest outside Korea), Noida and Delhi. Globally, it has a total of 32 R&D centres, according to the agency.

 The investment reaffirmed Samsung’s commitment to  Government’s ‘Make in India’ and ‘Digital India’ initiatives. Reportedly, the Noida plant was the Company’s first of two manufacturing units in India and was set up in 1996. The plant started with the manufacture of televisions in 1997. The current mobile phone manufacturing unit was added in 2005. The expansion of the plant will act as a catalyst for the development of a robust electronics manufacturing ecosystem and is expected to generate thousands of new jobs, both direct and indirect, across the country. 

Since its entry into India in 1995, Samsung has set new benchmarks in innovation led manufacturing and consumer marketing, and established itself as a truly national brand. It has effectively consolidated its position in India with two factories—in Noida and Sriperumbudur, Tamil Nadu, five R&D centres and one design centre in Noida, employing over 70,000 people and expanding its network to over 1.5 lakh retail outlets.

Also, at a time when Apple and Xiaomi are asserting their power in the Indian handset market and other Chinese and domestic handset makers are battling their share of the pie in the Indian soil, Samsung has walked away with all the laurels. A Trust Research Advisory (TRA) survey says that Samsung is the most trusted smartphone brand in the country. It is followed by rival brands like Sony and LG.

The company has also launched service vans to provide timely and quality customer service to consumers across rural India, expanding its network to over 3,000 service points, the largest by any company in the country. By not only fulfilling its commitment to ‘Make in India’, but also living its promise of ‘Make for India’, Samsung has emerged as a truly Indian company at heart.

While the Bengaluru centre has expertise in areas like AI, ML and IoT, the Noida facility plays key role in development of biometrics, mobile software development, multimedia and data security. The Delhi centre works primarily on research related to high-end televisions, other consumer electronics products as well as Samsung’s operating system, Tizen.