What's Driving Microsoft Windows 10 Adoption?

by CXOtoday News Desk    Mar 27, 2017


Windows 10 is poised to become the most widely installed version of Windows ever, as reports indicate that a whopping number of enterprises will have started Windows 10 deployments in the coming months. At present everyone is eyeing the next major release in April with Microsoft stating that its new Windows 10 Creators Update will be the most secure version yet, and richer in functionalities.

Windows 10 Creators Update to drive growth

Not only Microsoft is looking to make a difference with its new Windows Defender Security Centre that will ensure that users are protected by default , Windows 10 creators update will include a new service called Windows MyPeople, looks to  streamline your communications and make it easier to stay in contact with teams, bringing together several of the most popular communication services, including Mail, Skype, Xbox live and even SMS from mobile phones, to make sure you never miss a key message.

Microsoft has big hopes for its HoloLens hardware in 2017, as it believes the augmented/virtual reality headset is able to transform the world around. For example, users will also be able to use HoloLens to transport themselves into a virtual ‘home’ where they can interact with their favourite apps and 3D memories in a “mixed reality” world.

Meanwhile, results from the recent Decision-Maker Mobile Technology Survey, showed changes since last year’s survey are wide-reaching. They encompass shifts in technology buying and spending levels, new priorities and challenges, organizational change, and brand affinities. 400 mobile technology decision-makers in the US and other countries were surveyed on their purchasing preferences for enterprise mobility and digital workplace products.

Read more: 5 Reasons For CIOs To Jump On To Windows 10

The research identifies trends in both the acceleration of Windows 10 adoption, as well as the convergence of the PC Management and Enterprise Mobility Management teams and strategies. According to the survey, 86% of firms stated they would upgrade their Windows PCs to Windows 10 within 3-4 years. Nearly 50% of those organizations say they will upgrade in the next 12 months. Over 8 in 10 firms said they planned to converge their PC management and Enterprise Mobility management strategy and teams. Also, 44% of firms say they planned to do this convergence within the next 12 months.

The research found that telemetry comes back to Microsoft from millions of devices around the world. Of the 85M monthly active users of Office 365, over 95% of the cloud identities are being managed by Azure Active Directory (Premium). If you are using something else as your IDP, you are built on a configuration that is not widely used.  You can massively simplify if you move to just use what comes from Microsoft. EMS grew more than 135% over the previous quarter- a staggering 400% faster than the nearest EMM provider.

The research said, Microsoft now have the largest EMM customer base with more than 41,000 unique customers – which is 200% – 300% larger than other EMM providers. ”One of the most important things that we provide for each of these SaaS apps is the ability to identify user accounts exhibiting suspicious behaviors while attempting to access corporate content.  The conditional access capabilities within EMS protects this access to company data in the SaaS services,” it said.

The big challenge

While Microsoft invests serious time and money into making Windows 10 the best-performing, most feature-rich, and safest operating systems around. As CEO Satya Nadella said, Microsoft wants people to love Windows, rather than using it just because they have no choice. That’s why the continued adoption of Windows 10 is an important metric for Microsoft and one that it’s closely watching. When these metrics are stagnant or going down, it’s cause for some concern, and the latest Steam and NetMarketShare data are two examples, as per a Neowin report.

Windows 10 crossed the 400 million device threshold back in September 2016, and Microsoft hasn’t reported new numbers since. The company had already backed off of its goal of a billion Windows 10 machines by 2018, an indication that while Windows 10’s adoption rate has been good, it hasn’t been great.

Hence, analysts are banking on the release of the next major Windows 10 update, Creators Update that most believe will prod holdouts to make the switch to Windows 10. Moreover, if the PC market improves, new machines running Windows 10 will also help these numbers. 

Windows 10 future bright

Despite the worry, the future looks bright for Windows 10, as research firm Gartner expects that at least half of enterprises will have started some production deployments by the beginning of 2017, with an eye to completing their migrations in 2019. Gartner predicts, by 2018, 30 percent of enterprises will spend more on display screens than on PCs. In the digital workplace, users will demand more screen real estate for their workspaces and this will bring forth both higher-resolution screens and more of them, leading to scenarios where more money is spent on display screens than on the PC itself. [Read the full article here]

“All of these trends portend a new employee workspace that is more mobile, more capable of working more naturally with humans, and, overall, more productive and secure. Endpoint support staff must rethink the workspace and work with suppliers to rearchitect and re-cost standards,” said Ken Dulaney, vice president and distinguished analyst at Gartner.

“From an IT perspective, Windows 10 and the move of applications to the back end will dramatically change how those applications are delivered to employees. Updates will be more frequent, more incremental and less obvious to the end user. Software vendors and internal IT have much to do to adapt to this new model and to move away from the image management model for PCs of today,” Dulaney concluded.