WhatsApp Now Dominates Over Half Of The World: Report

by CXOtoday News Desk    May 26, 2016


WhatsApp is largely known to be the world’s most popular messaging app and is rising at an extraordinary pace in recent months. A recent research from digital market intelligence company SimilarWeb further substantiates the fact. Of the 187 countries that SimilarWeb surveyed, WhatsApp emerged as an undisputed leader in 109 nations, or 55.6% of the world.

For example, In India, Facebook-owned Whatsapp is installed in nearky 95% of all Android devices and is used for an average of 37 minutes daily, according to the report.

With the rise of mobile, messaging apps are becoming a big thing in the way we communicate today, and WhatsApp is a true testimonial to this change. The highly anticipated WhatsApp video calling feature will likely boost the app’s appeal even more, believe experts. Also, earlier this month WhatsApp said it will now have a fully functional desktop app – both for Mac as well as Windows platform. That’s in addition to the existing apps for Android, iOS, Blackberry, and Windows Phone, among others.

Second in this list was Facebook’s Messenger. It claimed 49 countries which included Australia, Canada and the US. While there are plenty of other messaging apps out there, a third one worthy of mention is Viber.

Although it’s still far from becoming the number one globally, Viber is the only one aside from WhatsApp and Facebook Messenger to seize a user base in 10 or more countries. It’s strongly popular in Eastern Europe, it’s the top messaging app in Moldova, Belarus, Ukraine and others, and it was installed on 65 percent of all Android devices in Ukraine as of April 2016, according to the report. The app is also popular in other global regions such as Sri Lanka, Libya and Iraq.

BlackBerry’s BBM, however, continues to drop in popularity, going by these figures. Once at the top of the IM list, BBM is now the top messaging app in just one country, Indonesia. As of April 2016, BBM was installed on 87.5 percent of all Android devices in Indonesia, outpacing BBM use in any other country.

Line, WeChat and Telegram are the few other apps to have decent number of users around the globe.