When Employees Kill That Million Dollar Marketing Effort

by CXOtoday Staff    Mar 25, 2011

organizationalcultureIf I were to ask you - name the most important marketing asset of your company, how would you reply?

Website?

Blog?

Facebook page?

Would you be surprised if I say, your Company’s most important marketing assets are its employees.

Maybe not, isn’t it true, finally it is your employees and the way they treat your company’s stakeholders and others in the outside world, that gives meaning to all the tall claims you make in your company’s marketing collaterals.

Every employee from the person sitting on the front desk to the CEO has an important role to play in marketing the company at all its touch points. Every call, every email sent out to the outside world, forms an impression about the company, its people and overall corporate culture.

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