When Virtual Reality Becomes Business Reality

by Poonam Mondal    Jun 27, 2016


The Times They Are a-Changin’… Unlike before, Virtual reality (VR) applications are no longer restricted to gaming and entertainment. In recent times, they are used by businesses to transform functions. Tech majors such as Google, Samsung, Microsoft, Sony, Apple and Intel among others are creating VR hardware and software to establish platform that can be used on the mobile phone or the Internet to change the way users can live and work, or rather can change how we shop, advertise, learn, and communicate.

Here are some industries that are looking at VR to transform their businesses.

Healthcare: VR devices could be introduced to stimulate training scenarios for doctors and first aid responders. Karl Woolley, creative technologist and VR lead at visual effects company Framestore mentioned in a CNBC report, how surgical specialists in one country could advise doctors in another country using VR. In the future, VR may be key element of allowing surgeons to operate remotely using machines.

Education: Education sector is also transforming with the VR devices. VR applications will allow students to interact with digital objects in virtual locations. It has a big role to pay in improving distance learning. For instance, in 2014 a professor at the University of British Columbia remotely delivered a lecture to students using VR devices to attend a virtual classroom, for the first time.

Travel and Tourism: The travel industry is using VR in order to advertise tourist locations and experiences to consumers. Recently, Samsung announced it was partnering with Carnival and AT&T to let potential customers explore cruise liners using VR headsets. Theme parks are also looking at how to use the technology.

Design: Virtual reality also benefits designers by allowing them to clearly visualise things that have not yet been built or do not currently exist. For instance, architects could explore the inside of their building blueprints in order to understand its scale.

The adaption rate is so high that none of these industries are away from the VR adaptability.  Likewise, the race for better content in VR devices is moving very fast, prompting industry leaders to also explore innovative marketing strategy.

By some estimates, the market for VR will be worth $150 billion within four years. Technologies such as 3D spectacles, Google Glass, and previous incarnations of VR headsets, are paving way for better and more exciting technologies.We will get to see many more such examples in the days to come.