Why Businesses Should Move to Cloud Telephony

Cloud Telephony

The new found focus all around the world towards establishing independent businesses has brought along with it a massive pressure on business communication resources worldwide. Stiff competition and increased efforts towards achieving a larger customer base has put immense pressure on the conventional PBX communication set-ups, which are not adaptable enough to meet the requirements of modern-day business. As a result, Cloud communications, i.e. VoIP based communication where data is stored in pre-owned and shareable cloud servers, have emerged as the ideal communication mechanism for cash-strapped start-ups as well as speedily expanding companies across the world.

Cloud communications: A cost-saving mechanism

The start-up culture has given boost to a threadbare mode of business which runs on only the essentials and tries to reduce costs as and where possible. In such a scenario, affording a conventional PBX set-up that needs regular overhauls and re-installations with increasing operational size is out of the question. Thus cloud-servers, in which customers only pay for the services or applications they use, proves to be an extremely cost-effective mechanism. In fact, the success of Google and other cloud-based service providers at significantly lesser costs has proven the fact that organizations need not opt for software-based operations to achieve efficiency.


The Service Level agreements provided by cloud service providers guarantee a 24*7 assistance throughout the year. Further, with leading cloud-service providers such as Knowlarity, companies can even customize their service structure and ensure it to be more consistent and frequent in their operations than in-house staff. This also contributes to the aforementioned advantage of saving costs, as the efforts of the IT resource can then be diverted into much more meaningful operations for the business.

Professional assistance to start-ups

While products and services of established players and fresh-off-the-block businesses do not have much discrepancy in today’s business world, beginners are often defeated due to the absence of a structured communication network. In such a scenario, cloud based telephony services come to the rescue as it provides a global standard response mechanism to ensure no query from a consumer is left unattended. Furthermore, it also ensures that communication data is recorded and analyzed to create an optimum communication strategy that ensures faster customer acquisition and retention and enhanced ROI.

Improved connectivity

In the day and age of co-working spaces and working out of anywhere, it is essential that employees be able to access data from anywhere. Cloud communications ensures this easily, which build the confidence of employees as they access the complete database of customers and clients even at the last-minute and not be caught off-guard and unprepared during meetings.

Lower probability of unit failure

Since cloud computing does not have a single point of hardware, the probability of malfunction or damage is lesser. If the entire data is stored in one unit of hardware then necessary security and maintenance of the same also puts pressure on the limited resources available. This kind of risk is avoided easily on cloud telephony.

The Indian business environment, with its high concentration of SMEs and start-ups, is ideal for a rapid expansion of cloud telephony services. Scalable, easy to operate and with zero infrastructural investments, start-ups today need to have cloud telephony in their arsenal in order to face a rapid onslaught from the rising competition and increased cost of resources.