Why Enterprises Must Focus On Green IT Now

by Preeti S    Nov 11, 2014

green IT

 

As enterprises continue to embrace information technology to drive business growth, they are in constant pursuit of sustainable solutions. With advent of hi-tech solutions, enterprises need to look for solutions that provide them energy efficiency, reliability and business continuity.

While eco-friendly practices are gaining momentum, IT leaders are required to look for greener technologies to ensure operational efficiency and better services. Sadly, Indian enterprises are far behind in adoption of green IT. “There is not much awareness in organizations nor there is focus on green IT. Srinivas VaradrajanTraditionally Green IT has been seen as an initiative which does not give much ROI and only those really passionate about it have taken it up,” says Srinivas Varadrajan, Founder- CEO, Vigyanlabs. Mysore-based Vigyanlabs, which provides green IT solutions, has been featured in Gartner Cool Vendors 2014 for Green IT and Sustainability.

Endorsing his views, Ganesh Ramamoorthy, research director at Gartner, says: “Many Indian organizations still lack the strategic focus that comes with a clear understanding of the core issues and key technologies that bring about real change in the vision for sustainability and green IT in an organization.”  

Emphasizing on cost-effective measures, Varadaraj told CXOToday that technology does not justify the need for sustainability. “If you look at the IT energy bills of an organization they are high. Organizations are looking to cut their energy bills and a carbon foot print, these coupled with the increased IT devices is creating the need for organizations to embrace Green IT,” he says.

In order to slash energy bills, the companies need to increase their budgets. That seems to be already underway if we go by a Gartner survey. Gartner says spending on green IT and sustainability initiatives will double from $35 billion in 2010 to $70 billion in 2015.

Experts say green IT will become the mainstream technology in enterprises in 2-3 years as enterprises will be bound by international standards. Varadarajan says that the IEA report on Climate change and the European Union plans on climate change require the country to cut the CO2 emissions by 20% of the 1990 levels before 2020. “Governments around the world will start enforcing these measures soon and enterprises will have to adhere to the same,” he says.

The next five years will see remarkable changes in the green IT arena. The trends that would dominate the enterprises, according to Varadarajan, are tools to define, measure and track sustainability metrics; Implementation of Green IT technologies for IT devices and movement to cloud and Green data centers.

Gartner predicts that apart from the ICT industry, the banking and financial services, hospitality, manufacturing (such as automobiles) and pharmaceuticals, which have significant exposure to the export markets, will also join the green IT and sustainability trend in India.

“While awareness of green IT and sustainability issues is very low in Indian organizations, the increasing global focus on energy efficiency and green IT is now causing the executive leadership in the technology sector to track, report and manage sustainable and resource-efficient business practices,” Ramamoorthy said.

Implementation of new strategies must have ensure operational efficiency. It is essential for CIOs to have a vision to build an energy efficient organization. At the same time, they need to ensure they are not compromising on deployment of emerging technologies.

So, what are the best practices for green IT?

Varadarajan lists a three-pronged strategy;  a) Start Measuring and Tracking the Energy and Carbon footprints

b) Define sustainability goals metrics for the organization and KPA/KRA for all the stake holders

c) Create a roadmap and implementation plan for deploying Green IT solutions.