Why Nokia Dumped its Android Plans?

by CXOtoday News Desk    Dec 18, 2013


In the last few days, mobile enthusiasts and tech community were abuzz on Nokia launching an Android phone for the first time called Normandy, which many even speculated will never be launched owing to the company’s acquisition by Microsoft – the biggest rival of Android maker Google.  Going by several speculation, the Nokia Android phone may never see the light of day - not because of Microsoft’s intervention, but other reasons.

A recent report by Unwired View, a Chinese publication reveals that Nokia has abandoned work on its Android phone because “the competition in the smartphone market is too fierce.”

The report quotes a source saying that as Nokia cannot launch any phones under its own branding for the next two years after the completion of its acquisition by Microsoft, it will not be able to make a mark in the market or beat competition. Earlier, media report suggested that Nokia’s first Android phone, codenamed Normandy was expected to be launched in early 2014 and that Nokia was working on a forked version of Android, following the lead of Amazon.

An insider also said that with the sale of the mobile unit, Nokia will not have the resources it will need to continue with its Android initiatives that was led by Peter Skillman, also the design head for the company’s Heremap. The report also mentioned that Nokia was not only working on the Android smartphone Normandy, but also on a 7-inch tablet, powered by a Qualcomm Snapdragon 400 processor.

According to Unwired View, the company now plans to focus on the development of smart glasses and wearable devices, which include augmented reality, flexible displays, low-powered electromagnetic energy generation and wireless power transmission. The report notes that Nokia’s first smart glass wearable device might be ready for launch by 2015.

[Read: Will Nokia's Android Plans Take Off?]

Regarding the abandonment of its first Android devices, Nokia stressed that Microsoft had no involvement in the decision. However, there are mixed opinion in the industry. Many believe despite various other reasons, it can be said that ever since Microsoft acquired Nokia, there was always a probability that Nokia’s chances of unveiling an Android device had ended.