Wipro Creates Impact with Digital Marketing Strategy
Wipro has been recognized by Information Technology Services Marketing Association (ITSMA) with a Gold Award in the category ‘Marketing with Social and Digital Media’.
“We were overwhelmed with the volume of standout applications this year in the Social and Digital Marketing Category. Wipro’s submission included all the key elements that make for a winning entry, especially around how they integrated their social and traditional channels to increase interaction and relevance with clients,” says Dave Munn, President and Chief Executive Officer, ITSMA.
“Digital has very quickly outpaced other forms of marketing and has become a significant disruptor. When we began our digital journey, it was extremely critical for Wipro to move in this direction, and quickly. This award is a testament of what we have been able to achieve in a very short period of time and helps reiterate our strategy,” said Puneet Chandra, Chief Marketing Officer, Wipro.”
We have now created a strong and relevant digital brand experience - improving interaction and building on the influencer community to multiply the desired outcomes of our marketing efforts. We will continue to focus on consistent and cogent messaging, and explore new and innovative content platforms,” added Puneet.
Wipro’s new digital strategy has successfully integrated fragmented digital assets, content and audiences to build a strong social presence in excess of 1.5 million followers. The consolidation has created a multiplier effect, propping up the Wipro brand above the digital noise. This helped Wipro get rated ‘#1 in the Professional Services Sector’ by an independent social benchmarking company.
With its strong focus on the digital space, Wipro has also been able to extend this expertise to its customers - delivering a connected Omni-channel experience by integrating marketing, commerce, customer service, analytics and mobility.
ITSMA is a marketing association for technology, communications, and professional services providers. The ITSMA Marketing Excellence Awards program recognizes companies with a comprehensive and strategic approach to marketing with special emphasis on innovation, execution and business results.
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