Wipro Technologies, the global consulting, system integration and outsourcing business of Wipro, recently launched Wipro ClickLoyalty, a customer loyalty management solution on Salesforce.com’s AppExchange 2. Built using Force.com, the enterprise cloud computing platform, ClickLoyalty is available for test drive and deployment on AppExchange 2 at Salesforce.com, informed the company.

“Wipro ClickLoyalty solution is an endorsement of Force.com, real-time analytics and social media which businesses can now truly profit from,” remarked Kendall Collins, chief marketing officer, Salesforce.com.

According to the company, the program utilizes the mature sales and marketing processes of the CRM system to help implement loyalty strategies.

“Wipro ClickLoyalty enables its users to develop, run and track simple as well as complicated loyalty management programs which can be integrated with the campaigns, POS systems and the financial systems,” added C S Swaminathan, group practice head – CRM and SCM, Wipro Technologies.

The company informed that it will attend ‘Dreamforce 2010’, the cloud computing event of the year, at Moscone Convention Center in San Francisco from December 6 to December 9, 2010.