Wipro Woos Maxicaster To Expand Video Services

by CXOtoday News Desk    Sep 10, 2015

video

India’s IT services major Wipro Ltd announced a partnership with Maxicaster to strengthen its foothold in the video services market. As the global arm of Finnish TV Service Provider MAXISAT, Maxicaster builds on a decade of experience developing, implementing and operating IPTV and online solutions to deliver online multiscreen solutions to the Service Provider, Broadcaster and Content markets.

This alliance will enable Wipro to offer its integration capabilities & professional services on top of Maxicaster’s multi-screen platform solution. The Maxicaster platform, coupled with the complete managed back-end services from Wipro, incorporates all elements required to launch and manage a next generation TV and multiscreen service.

Focused on service providers, broadcasters, media companies and retailers, the complete solution can be delivered with an advanced array of features and functionality within weeks. The solution supports all major devices and Operating Systems offering an intuitive & advanced content & service discovery experience.

“Wipro sees the OTT video market maturing at a significant pace with broadcasters, mobile operators and studios rolling out their services and firming up their media strategy. Wipro is investing heavily in building a next gen cloud- based solution portfolio.  These investments coupled with the Maxicaster partnership will help in positioning Wipro as one of the most innovative and competitive cloud- based media solution providers,” said Malay Joshi, Global Head of Media Vertical, Wipro Limited.

“This partnership not only gives us a powerful video OTT platform to serve traditional broadcasters at a significantly lower cost-to-serve model, but also more significantly, a capability to give video content providers an easy to set up cloud based D2C model with enhanced digital experience” he added.

“We are committed to helping ease the typical barriers faced by Service Providers and Broadcasters entering the online and multiscreen market.  Joining forces with a company with the scale, expertise and unwavering commitment to customer satisfaction as Wipro extends the market possibilities exponentially.

Our combined capabilities covers all aspects associated with launching and sustaining a service which in turn facilitates a truly managed and operated video capability for our customers,” said Andrew Brown, COO, Maxicaster.

According to a Ovum study, total worldwide revenue from paid-for digital video, across both transactional and subscription platforms, will increase by almost one-fifth this year, reaching almost $14bn by the end of 2015.