With Priv, BlackBerry Finally Joins The Android Bandwagon

by Press Release    Jan 29, 2016

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BlackBerry raised a number of eyebrows when it announced its first Android smartphone Priv (Priv stands for Privacy and Privilege) in October 2015. The Canadian smartphone manufacturer has finally launched the Android device in India on Thursday, which many believe is one of its boldest moves.

According to a company press release, “…the first-ever BlackBerry smartphone powered by Android in India, combines the best of BlackBerry’s productivity, security and privacy features with the wide world of Google Play store apps, PRIV is the epitome of form and function. It has been engineered with the world’s finest technology and packaged in an ultra-thin device – including a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera, and long-lasting battery – with unique tools that allow users to manage and control their privacy.”

Read the complete review of Priv on Techtree.com.

The new Priv was designed with security at its core, building on BlackBerry’s legacy of security and keeping private its customers’ data. Security highlights include:

-  Advanced Privacy Controls: The exclusive DTEK by BlackBerry app for Android monitors and reports on application access to the microphone, camera, location and personal information, enabling users to be confident that their personal data is being kept private. Users can know at a glance when their privacy could be at risk so they can take action to improve it.

- Secure Hardware: BlackBerry’s hardware root of trust, a unique manufacturing process, injects cryptographic keys into the device hardware, providing a secure foundation for the entire platform.

Verified Boot and Secure Bootchain: Keys have been embedded to verify every layer of the device from hardware to OS to applications in order to make sure they haven’t been tampered with. Additionally, thousands of modifications were made to harden the Linux kernel with numerous patches and configuration changes to improve security.

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Photo courtesy: Techtree.com

- Fully supported on BlackBerry’s EMM Solution: PRIV can be integrated with our leading EMM solution, BES 12, which offers cross-platform management of PRIV and other devices; providing a full end to end security solution and secure collaboration applications for business users like Secusuite for secure voice and WatchDox for secure file sharing.

While Priv will provide a choice in operating system to new and existing customers, the company remains committed to the BlackBerry 10 operating system, and will continue to release platform updates focused on security and privacy enhancements.

Priv will be available from 30 January 2016 at an MRP of 62,990/- INR. Customers will be able to buy the smartphone from BlackBerry authorized partners and resellers, and from Amazon.in, an online partner of BlackBerry India.