Xerox India Bullish Over Digital Printing Business

by Priyanka Pugaokar    May 09, 2016

Xerox  Image Courtesy Wikipedia Xerox India is bullish over the Digital Printing and Document Management Services (DMS) in the country. The company is revitalizing its printing and document services business in order to regain its position in the printing market.  


The increasing integration of work processes and workflow among organizations, is fueling the growth of Digital Printing and Document Management Services (DMS) in India. In order to tap business prospects in the space, Xerox recently announced the expansion of its DMS portfolio and announced multivendor fleet management services. The move is considered to be the step towards its MPS journey in India. Under this service, Xerox India will offer DMS and Managed Print Services across multi-brand printing devices at customer locations spread across India.


“Various small pockets have pushed up the growth of the digital printing market in India. We are bringing in new and innovative devices and solutions and looking to further tap this opportunity aggressively”, said Balaji Rajagopalan, Executive Director-Technology, Channels and International Distributor Operations, Xerox India.


The digital printing industry is witnessing a significant transformation worldwide with new technologies and applications providing cost effective solutions to the enterprises. While the printing business globally is stagnant, India is growing significantly with an increased demand of MFPs. Elements like book printing, photo-printing, publishing etc. are on the rise and significant reasons for driving the growth of the overall digital printing segment in India. 


According to IDC forecast, the MPS business will generate $ 1595 million and will grow at 17 per cent CAGR between 2011-2016. Reportsnreport states that the global managed print services market to grow CAGR of 10 per cent over the period of 2014-2019.


Managed print services business has proven its value for organizations across the verticals. Paving way for its growth, Xerox, introduced a slew of products and solutions in India. There has been a lot of momentum on the technology and product front for Xerox India in the past year. 


“From a MPS business perspective, we have a strong portfolio of solutions with next-gen MPS further boosting our strength in this segment. Xerox is bullish and focused to tap this potential market. Our expanded MPS offerings via the launch of the Next Generation MPS are designed to build momentum and deliver new value that help customers of all sizes realize cost savings up to 30 percent with increase efficiencies. I am especially excited about Xerox’s solutions offering and an ever-evolving Xerox ConnectKey Technology ecosystem”, Rajagopalan said. 


Rajagopalan said that the company is focusing on BFSI, transportation and healthcare. In addition to this, the company is also bringing in solutions catering to the SMB market.


After witnessing drop in the revenue, Xerox India posted strong growth in 2015. The company under the leadership of India MD Ashraf ElArman revamped its business and marketing strategy with increasing focus on the MPS and DMS business and announced several new products and solutions. In order to tap business prospects in the Graphic Communication space, Xerox India recently made announcement of Raju GVSR as Associate Director of its Lead Production System Group.


“We shall continue to see accelerated movement towards more integrated work flow solutions. We believe that our Document Management Services have huge potential to grow.We are constantly educating enterprises and making them realize the potential savings and productivity enhancement through optimized document workflow possible through Xerox Document Management Services”, Rajagopalan added. 


Xerox is on the track of its competitor HP. The company has announced to split into two independent entities by the end of 2016. The document technology company, which will make printers and copiers, will have annual revenue of $11 billion, while the business process outsourcing company will have $7 billion in revenue. Xerox has also announced 3 years restructuring program that is expected to save $ 2.4 billion.