Xiaomi Woos Flipkart To Enter India's Mobile Market

by CXOtoday News Desk    Jun 30, 2014


Chinese handset maker, Xiaomi, is making its official entry into the Indian market in the coming months. The company will be the sixth China based OEM after Huawei, ZTE, Lenovo, Gionee and Oppo to make an official entry to the market. According to a BGR India report, Xiaomi will launch its first two smartphones in India sometime between mid-July and early-August, multiple sources have confirmed.

Following Motorola’s footsteps, Xiaomi is also teaming up with e-Commerce major Flipkart to launch its handsets in India. According to sources, the agreement between the parties is in the final stages and the launch on the online market place will happen next month. Both the companies however were not available for comments.

Founded in 2010 by serial entrepreneur Lei Jun, the Beijing-headquartered firm has become one of China’s biggest electronics companies that designs, develops and sells smartphones, mobile apps and other such consumer items. Often touted as the ‘Apple’ of China, the OEM has already sold 17 million handsets in China and includes devices like the Mi 3, Redmi, Mi Wi-Fi and Mi Box.

The company also has its home-based Android UI called MIUI and a large portfolio of apps that are seen on a number of Chinese based Android smartphones. The handser maker had launched its official website in India earlier this month, announcing its entry into the fiercely competitive Indian smartphone market in the next few weeks. Last month, the company had also hired Jabong co-founder Manu Kumar Jain to head its operations in India.

The Indian smartphone market is witnessing strong competition between local and international players, looking to grab a share of the pie. According to research firm IDC, smartphone sales in India grew almost three-fold to over 44 million in 2013, driven by affordable devices made by local firms such as Micromax and Karbonn.

In the first quarter of 2014, nearly 18 million smartphones were shipped into India as compared with 6.14 million in the same period of 2013. Samsung was the market leader in the category with 35 percent market share in Q1, followed by Micromax at 15 percent, Karbonn at 10 percent, LAVA at 6 percent and Nokia at 4 percent. 

(Photo courtesy: BGR.in)