Mayer acquires Rockmelt to add to Yahoo's mobility portfolio

by CXOtoday News Desk    Aug 05, 2013


Yahoo has done it again. It has acquired Silicon valley startup web browser Rockmelt for an undisclosed amount according to sources. This is Marissa Mayer’s twentieth acquisition since she was appointed CEO 13 months ago. The startup came up with a Facebook focused web browser, which however, failed to take off. It has since introduced a version of the web browser for smartphones and tablets. 

Some industry insiders say that yahoo decided to snap up the startup due to the high pedigree of the engineers who came up with the solution. The two top executives of Rockmelt are Tim Howes and Eric Vishria, who have worked with renowned venture capitalist Marc Andreessen, who also invested in the business.

Most of Yahoo’s acquisitions have been small ones, except when yahoo acquired Tumbler for 1.1 billion dollars. Some of the web browser technology of Rockmelt could help yahoo bring in more traffic and revenue from mobile devices, which has been Marissa Mayers main intention for a while now.

According to an article for Bloomberg, yahoo has been hell bent on concentrating on revenue from mobile phones, tablets segment. This is why, Marissa Mayer seizes up every opportnuity she finds to acqui-hire talented developers working on the mobile segment who might help return Yahoo’s lost fortunes. These engineers are mostly under lock-down for 2-4 years of employment contracts with Yahoo.