Young Innovators Beat Giants In Home Ministry Deal

by Hinesh Jethwani    May 27, 2004

When the Home Ministry (Govt. of India) floated an open tender, looking for an ideal candidate to design its revolutionary ’less paper system’, little did they realize that they would end up handing the mega deal to a group of young innovators, rather than the usual suspects - Infy, Satyam, TCS, and the likes.

They say that innovation pays in more ways than one, and the young achievers in question, belong to a little known software development firm called Media IBC, that has managed to mold long-term visions into reality. The company has bagged probably its biggest deal so far, from the ’Department of Administrative Reforms and Public Grievances’ (DARPG), which falls under the Home Ministry Govt. of India.

In an exclusive with CXOtoday, the young and prolific CEO of Media IBC, Gautam Sinha, affirmed, “Yes, we have bagged the deal, and it didn’t come easy. After passing through six different levels of administrative hierarchy, and giving numerous presentations on our philosophy, we managed to clinch the contract with our radical thinking - we believe that human psychology and software dynamics go hand in hand.”

So how does Media IBC plan to push DARPG towards a ’less paper’ environment? Sinha explained, “The root concept requires a complete overhaul of the manner in which the management thinks. Logical segregation of the workflow has to be carried out, and a complex procedure called ’hierarchal restructuring’ will be required to reduce the use of paper at DARPG. We have developed the requisite software keeping in mind the multitude of emotions that affect an individual, while executing a particular function. We build the software which forms a basis, of information to the decision-makers & validate decisions.”

While Media IBC will take care of the technological and psychological aspects for the department, global HR firm Hewitt & Associates will look after interventions to policy and laying down of accountability.

What set Media IBC apart from the rest, were its Change Management techniques, psychological expertise and ’human treatment’ of technology. Knowing very well the legacy wheels of government machinery, the company was able to assure DARPG that using technology would not make their employees feel redundant.

According to Media IBC, when an organization incorporates technology in its functioning, the persons who are required to use the software have certain human issues which act as barriers. The objective of Change Management is to remove these barriers. The change has to be effected on two levels - Firstly, the governing policies have to be changed, as existing hierarchy, responsibility, and authority chains are disrupted. Secondly, employees have to be trained on the new policies and methodology of working.

This pioneering thought has put Media IBC in the limelight, and the company has embarked on the tedious path of inducing its change management policies into the complex framework of the Government of India.

Detailing the toil and sweat behind the company’s success, Sinha confessed, “We have spent the past 6 years, studiously building a massive 500 GB database on the psychological aspect of HR related systems. Our software development process has taken into consideration the multitude of emotions that implode on an individual. We have discovered and incorporated 139 emotions in our intelligence logic, thus eliminating all psychological barriers that a person can experience towards technology. With DARPG we aim to streamline the organization with a technology influx, as well as maintaining the equilibrium to the human quotient. It will effectively forecast the reaction of the organization towards a changing environment of electronic process.”

Media IBC’s change management initiative has been appreciated by the likes of L&T Infotech, Ernst & Young, ICICI Infotech, Satyam, etc, and is all set to become a global brand.

Tags: Young