YouTube Aims To Double User Base In India

by CXOtoday News Desk    Aug 07, 2017


YouTube, Google’s popular online video platform, plans to double its user base in India from the current 180 million to over 400 million over a period of three years.

The online video streaming company which has a substantial user base in rural India sees a huge growth there as people get access to affordable internet that enables them to get access to videos on their mobile phones. The company also informed that it might bring in India the subscription model which are there in the US and Korean markets, going forward.

“As the market evolves, we may look at this model in India,” said Ajay Vidyasagar, regional director-Google Asia Pacific.

India has a mobile internet subscribers base of more than 930 million, of which over 300 million use smartphones that allows them to access internet on the go.

Currently YouTube’s 85 percent content streamed on its video channels is consumed on mobile phones.

“India is one of the most exciting markets and the global leadership is interested in India,” said, Vidyasagar. “The growth will be led by rural markets, which have been growing more than urban market.”

With companies like Reliance going all the way to increase their consumers, India’s telecom subscriber base including mobile and landline combined, touched the 1.18 billion mark at the end of February 2017, a growth of 1.17 percent over the previous month.

Trai said that this growth was propelled by the addition of 13.75 million mobile users during the month. The demand for once-popular landline phone has been dwindling as the cheap mobile handsets, coupled with falling tariffs and freebies, have led to an explosion in cellphone connectivity.

Also read: India To Have 90 Mn 4G Subscribers By 2018 

Over the past six months, operators like Reliance Jio and incumbents like Bharti Airtel and Vodafone have been introducing attractive offers and unleashing high-decibel marketing campaign to woo customers.

“The number of telephone subscribers in India increased from 1,174.80 million at the end of January 2017 to 1,188.5 million at the end of February 2017, showing a monthly growth rate of 1.17 percent,” as per the data by the Telecom Regulatory Authority of India (TRAI).

The urban connectivity went up to 692.15 million in February-end, from 681.15 million in January-end, a growth of over 1.6 percent. The pace of growth of rural connectivity was slower at 0.56 percent. Rural telecom users increased to 496.39 million from 493.65 million during the same period.

For the online video platform, YouTube is one of the fastest growing markets globally and already in the top 10. The company initially offered English content, then moved onto Hindi and is now witnessing good traction from regional languages.