Zebra Launches RFID Printer/Encoder For SMEs

by CXOtoday Staff    Jul 01, 2004

Radio frequency identification (RFID) technology is no longer the preserve of large manufacturers and retailers. According to Zebra Technologies, a global player in on-demand printing and specialty label printing solutions for business improvement, a new desktop RFID printer/encoder introduced this week will open up RFID benefits to SMEs as well as other organizations where space-efficient, low-volume applications are required.

Zebra launched the first RFID printer/encoder desktop printer in the market nearly four years ago, and the new 13.56 MHz R2844-Z model expands its RFID portfolio. The printer combines a compact footprint with all the support and connectivity features of Zebra’s industrial-sized printers.

According to Zebra, the new R2844-Z can be used in libraries and video rental outlets for automating the issue and return process as well as security tagging and in the healthcare and pharmaceutical sector for encoding information onto patient wristbands and prescription medicines. The device can also be used by courier companies for parcel tracking and encoding delivery details, as well as in the leisure and entertainment industry for visitor wristbands, (for instance, to pre-pay for rides at amusement parks or at concerts).

Rod Rodericks, managing director for Zebra EMEA said: “The majority of RFID technology has been developed with large retailers and manufacturers such as Wal-Mart and Gillette in mind. However, there is huge business potential for ’smart’ applications in the smaller and mid-sized business environment. By combining our RFID expertise with the desktop designs Zebra has been providing for many years, we are able to offer the wider business market a high performance but affordable RFID solution.”

Tags: Zebra