Zendesk Helps HDFC Securities Ramp Up Its Sales Operations

by Swaminathan B    Jan 03, 2018

HDFC Securities had chosen Zendesk chat to support its aggressive customer acquisition and growth plans. As a result, Zendesk chat has resulted in HDFC securities ramping up its sales operations within a short span of time. According to the company, the solution was implemented primarily to provide on the fly support with regards to any service or transaction queries. There are campaigns being run on the same platform in which they can directly chat with experts and make informed decisions.

Some of the key Highlights of the deployment included substantial turnaround in revenue, increasing trend from its customers in adopting chat as a channel. It also includes the huge turnaround in the volume of business with the help of Zendesk Chat and currently the average numbers clock at about 1150 chats per day.


Zendesk claims the deployment was smooth and quickly completed within a week and no separate implementation cost as the Zendesk solution was out of the box.  Speaking to CXOToday, Dhiraj Relli, MD & CEO - HDFC Securities commented “With equity being the new addition to asset class, we are witnessing new investors in capital markets. Our association with Zendesk is to ensure that their investing journey is hassle-free with adequate hand-holding at every step through constant engagement providing exemplary support on the go.”

“Chat is not only used to provide instant support to customers on the digital channels but also to run campaigns, where the customers can talk to Experts and get assisted on their investment decisions and choices. These campaigns are run on a weekly basis which gets huge customer traction,” he added.


KT Prasad, Country Sales Director, Zendesk said, “Today Zendesk is a much sought-after solution in the market simply because of its functionality and ease of use.  At the core of it all, our products allow businesses to be more reliable, flexible, and scalable.”

The company helps improve communication and make sense of massive amounts of resident data. “We are working together to help turn interactions into lasting relationships. We are happy to be a part of the HDFC Securities growth story through this partnership,” summed up Prasad.