ZTE Plans Manufacturing Plant In India: Report

by CXOtoday News Desk    May 20, 2016

Image Courtesy www.cccme.org.cn ZTE Corporation, a Chinese multinational telecommunications equipment and systems company is reportedly planning to set up a manufacturing plant in India. The company is also intend to introduce a number of Voice of LTE ( VoLTE ) ready smartphones, under its Blade and Axon handset portfolios, in order to gain visibility in the highly contested smartphone market in the country. 

“The Indian government’s Make in India initiative is being considered as to roll out future prospects of manufacturing centers in India and exploring all the opportunities, this will give us a chance to serve our customers better”, Economic Times quoted Cao Kai, CEO of ZTE India’s terminal business as saying. 

“We have managed to book steady and sustained growth of shipments and rise in market share. ZTE is clear in building its presence in the 250 million strong mobile phone market in India. Our focus for 2016 in India goes beyond volume sales to providing the best value proposition for our consumers, thereby gaining trust and recognition as a mobile technology brand in India,” Cao said, without sharing sales numbers. 

According to Singapore-based Counterpoint Research, ZTE had just 0.2 market share in the first quarter of this year. It had a similar market share for the last calendar year. The research firm, however, didn’t count ZTE’s ODM shipments to Reliance Retail’s Lyf handse brand. 

According to the Economic Times report, ZTE has so far provided around 6 lakh VoLTE smartphone units to Reliance Retail, which re-branded these devices as LYF branded smartphones. The LYF handset brand emerged as India’s fifth largest smartphone player in its first quarter since launch. Besides ZTE, LYF is sourcing devices from other Chinese original device makers (ODM) CK Telecom, Wingtech and Tinno. 

“ZTE under its own brand didn’t see any significant traction in India smartphone market in CY 2015. It need to target the growing mid to high end smartphone segment by leveraging its R&D, design capabilities. Its Axon series which was received well in its home country and some of the developed markets like USA with headturner design can be a fit in the portfolio by being price competitive at the same time,” said Tarun Pathak, senior analyst at Counterpoint.