Zuckerberg Pledges Renewed Zeal In Facebook’s Biz Model

by Moumita Deb Choudhury    Jan 05, 2018

Mark Zuckerberg

Facebook Inc Co-Founder Mark Zuckerberg is doing his 2018 differently than the past years by placating his purely personal annual goal and pledging to fix the incongruities faced by his business leading to loss of faith of the users.

Zuckerberg in a New Year message posted on Facebook, said, “The world feels anxious and divided, and Facebook has a lot of work to do,” indicating his dedication to mend the company’s reputation which has been tarnished by fake news, Russian political interference and claims that social media is not suited to people’s mental health.

“The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent,” wrote Zuckerberg.

A recent law in Germany commands social media networks like Facebook and Twitter to omit hate speech and face fines from its sites.

In Zuckerberg’s homeland, lawmakers hold criticism for Facebook as it is unable to prevent Russian operatives from tampering in then2016 US elections.


Also, former Facebook executives have publicly thrust questions on whether using the platform directs to unhealthy behaviors.

Zuckerberg said his “personal challenge for 2018 is to focus on fixing these important issues.”

“We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory,” he added.

“Back in the 1990s and 2000s, most people believed technology would be a decentralizing force.” But Zuckerberg hinted in his post that today many people seem to have lost “faith in that promise. With the rise of a small number of big tech companies — and governments using technology to watch their citizens — many people now believe technology only centralizes power rather than decentralizes it.”

He, however, concedes that “here are important counter-trends to this –like encryption and cryptocurrency — that take power from centralized systems and put it back into people’s hands, (The first four words of Facebook’s mission have always been “give people the power”.)”

Remembering the initial years of Facebook Zuckerberg wrote, “I started doing these challenges in 2009. That first year the economy was in a deep recession and Facebook was not yet profitable. We needed to get serious about making sure Facebook had a sustainable business model. It was a serious year, and I wore a tie every day as a reminder.”

“Today feels a lot like that first year,” Zuckerberg said pointing out at the promise that 2018 would be a year he would pour in every effort to gear up his business model as he had in its budding days.