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With digital advertising demonstrating a proven capability to boost personalized customer experience through data-driven strategies, the advertising technology (adtech) space...

The increasing popularity of new media and the presence of traditional media have confused advertisers on the best way to...

More than a decade ago, we saw the launch of Accenture Interactive, an attempt to bring in the best of...

India's media and entertainment industry could potentially register an 8.8% CAGR over the next five years to reach Rs.4.3 lakh...

Microsoft, Google, Facebook, and perhaps some of the other major names too, are now pushing for artificial intelligence (AI) as...