Supported by WNS, Everest Group has launched a report titled 'Generative AI in CXM: Assessing Enterprise Readiness for this Disruptive Transformation.'...
Amidst the evolving landscape of technology, Artificial Intelligence (AI) stands as a pillar of innovation, delivering unrivalled advancements across various...
By Shefali Pandey & Vasim Samadji Gone are the days of spray-and-pray marketing, where marketers did mass marketing across various mediums and ways, hoping to reach the right audience and get conversions. Today digital marketing is a data-driven field and AI is emerging as a supportive hero for digital marketing. AI isn’t science fiction anymore – it is rapidly changing the ways we engage with customers, optimise campaigns and drive results. Let's break down how AI is impacting digital marketing strategies and how marketing experts can utilise it to...