Ampere leverages Salesforce to delivers personalised experiences to EV customers with data-driven insights
Salesforce, the global leader in CRM, has announced its collaboration with Ampere, the flagship electric two-wheeler scooter brand under Greaves Electric Mobility (“GEMPL”), to enhance their stakeholder relationships by delivering customised engagements to create a single source of truth and strengthen its stakeholder relationships by providing customised engagements. Greaves Electric Mobility will leverage Salesforce to power its sales, service, and dealer management systems as it expands its retail footprint nationwide to meet the rising demand.
Greaves Electric Mobility will leverage Salesforce to automate their Sales, Service and Dealer Management process deploying Salesforce Sales Cloud and Service Cloud, various unifying departments onto a single platform. This will enable the company to gain a 360-degree view across its stakeholders, including dealer networks and customer journeys. This will allow Greaves Electric Mobility to deliver personalised experiences and strengthen its relationships with data-driven insights.
With Salesforce Service Cloud, the company will transform customer service by giving its employees the tools to deliver an outstanding customer experience, enabling them to work faster and be more productive, significantly improving customer satisfaction and reducing costs. Salesforce will also provide Greaves Electric Mobility dealer partners with better dealer management systems to enhance customer experiences in offline and online channels.
Commenting on this collaboration, Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility Private Ltd, said, “At Greaves, Customer-centricity has always been the driving philosophy as we strive to deliver personalised engagements to each of our customers every day. We are delighted to partner with a Global CRM leader Salesforce, whose reliability, configurability and customisation capabilities have enabled us to integrate Greave Electric Mobility enterprise platforms and empowered us with sharper customer insights and focussed marketing programs to further strengthen our brand loyalty.”
Arun Parameswaran, Managing Director Sales & Distribution, Salesforce India, said, “The EV sector is seeing exponential growth with a substantial surge in the demand and acceptance of EV adoption. However, we understand that buying an electric vehicle is a process that needs more awareness and engagement to ensure consumer loyalty. Additionally, it is also important to support the agents and dealer networks, which is essential in boosting satisfaction and winning more businesses. We are thrilled to contribute towards Greaves Electric Mobility journey in enhancing customer excellence while empowering its employees and dealer networks, as the world moves towards a more sustainable future.”
About Greaves Electric Mobility:
Greaves Electric Mobility Private Limited (GEMPL), the electric mobility business of Greaves Cotton Limited (GCL), is a leading player in Electric Vehicle (EV) technology in India. With comprehensive support from GCL’s EV ecosystem, GEMPL has been designing and manufacturing electric vehicles for over 13 years and has established a strong presence in the electric 2-wheeler and 3-wheeler segments. In the electric 2-wheeler segment, ‘Ampere’ is a fast-growing e-scooter brand with a strong presence in both B2C and B2B segments. Furthermore, GEMPL’s subsidiary and associate companies, Bestway Agencies Private Limited and MLR Auto Limited, are rapidly expanding businesses in the electric 3-wheeler segment. With a strong base of over 2.3 lakh satisfied customers, GEMPL is committed to creating an affordable and sustainable ecosystem that provides the country with uninterrupted, clean, and last-mile mobility solutions.
About Salesforce
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
