@Atul Madan
Targeted advertising over telecom networks
by Ashutosh Desai    Jun 07, 2010
Category : Interviews
Technology : Hardware & Software
Telecom is viewed as a means to take services to the masses. It is far easier to set up the infrastructure and provide solutions or services over-the-air to mobile handsets. Since communication here is one-to-one, it is also an ideal scenario...
Mobile advertising, a revenue source for telcos
by Ashutosh Desai    Jun 04, 2010
Category : News & Analysis
Technology : Hardware & Software
Comviva is the process of providing its mobile advertising services to two operators in India. Speaking to CXOtoday, Atul Madan, VP (Mobile Advertising), Comviva declined to name the operators but said that the services will be begin in the...