How AR-VR Is Changing The World Of Advertising
While these contemporary forms of media push the potential consumer to make their purchase decision, these new kids (AR and VR) do quite the opposite, they pull/lure the consumer into a web of conviction.
How Augmented Reality Is Powering Mobile Commerce
Technology : Virtualization
As opposed to a one-size-fits-all approach, AR provides endless customization for mobile commerce.
Why Is India Interesting For Walmart And Other Retailers?
This is an exciting phase in India’s e-commerce industry, which is expected to witness major growth in the near future.
Airtel Hires Santanu Bhattacharya As Chief Data Scientist
Technology : Networking & Communication
He will oversee Airtel's upcoming digital innovation lab in Bengaluru that will focus on emerging technologies such as AI, IoT, AR and VR activities.
AMD Plans Expansion In India, To Hire 500 Engineers: Report
Technology : none
The company looks to boost its focus on technologies like Augmented Reality (AR) and Virtual Reality (VR).
Enterprises To Capitalize On Booming AR/VR Market
IDC expects the market for AR and VR products and services to at least double each year through 2021.
Smarter Workspace, Key To Success In The Digital Era: IDC
Success lies in the effective implementation of a digital workplace strategy capable of driving true cultural change that accelerates business.
India's Mobile Gaming Market To Cross $400 Mn By 2022: Report
Category : Research
Technology : Hardware & Software
Revenues from mobile-based gaming is pegged at $286.2 million in 2017.
How Retailers Can Leverage Tech To Win Customers
It is inevitable for retailers to look for right tools for better consumer engagement as the industry is becoming more customer facing.
Indian Enterprises Are Cautious To Embrace AR: Study
Only 30 percent of IT professionals in India are convinced the benefits of AR outweigh the risks, says study.