Bajaj Capital Transforms 360-Degree Customer Experience with SimpleCRM

Bajaj Capital Ltd. (Bajaj Capital) has partnered with SimpleCRM to power its digital transformation. Bajaj Capital will leverage the SimpleCRM solution to deliver an integrated and seamless customer experience across mobile and desktop platforms.

In the effort to better serve the needs of their customers, Bajaj Capital wanted to have a comprehensive CRM solution that is tightly integrated within their IT ecosystem and offered an enhanced functionality in line with the digital transformation needs of the various business units. Bajaj Capital successfully migrated from their existing sales and support solutions to SimpleCRM while maintaining data consistency and historical data integrity. Bajaj Capital will be using SimpleCRM’s sales & service automation, digital marketing, renewal management, enterprise mobility apps, AI-based bot platform, and AI-based predictive analytics to create a more personalized and efficient experience for customers across every channel.

Sharing his experience, Bajaj Capital’s Sanjiv Bajaj – Joint Chairman & MD said, “SimpleCRM team exhibited a solid understanding of the challenges faced by BFSI segment. The team appreciates the need for flexibility and scalability for a large enterprise like ours. Their focus on customer requirements is helping us in our digital transformation journey and transition from multiple discrete sales & services systems to a single end-to-end platform.”

“Bajaj Capital is building the leverage with SimpleCRM to drive its customer experience. The management’s vision to make every customer interaction as an experience for their customers, partners, and employees while staying true to the essence of their brand is phenomenal,” said Indraneel Fuke, Founder and CEO of SimpleCRM. “We are proud to be a catalyst in their digital transformation journey.”
About Bajaj Capital Limited

Bajaj Capital Limited (“Bajaj Capital”) is India’s premier “Investment Services” Company, with 50 years of experience in helping people protect and grow their wealth. As a premium distributor of investment products with close to 5,000 employees spread over 200 offices in 100 cities within India, Bajaj Capital’s portfolio consists of mutual funds, insurance, fixed deposits, bonds, loans, etc.

About SimpleCRM

SimpleCRM (www.simplecrm.com) is an ISO 27001:2013 certified company headquartered in Singapore, with an Indian subsidiary based in Nagpur, India, and development operations in Bangalore, Hyderabad, and Colombo. Its flagship Customer Engagement Platform powers the digital transformation of organizations by digitizing, decoding, and delivering all aspects of the customer journey, from prospecting to onboarding to account management to servicing to retention. With some of the largest financial services organizations in Asia using SimpleCRM, our dynamic team has experience delivering hundreds of successful projects in geographies like Singapore, India, Sri Lanka, the United Kingdom, Philippines, Oman, and more.