Bharti AXA Life Unifies and Scales Customer Engagement Initiatives with MoEngage
MoEngage’s CEP to handle all engagement initiatives related to new business implementation and bring in globally-first features on the company app
Recognizing its changing customer needs and a compelling need for a unified source for customer communication, India’s leading life insurance company, Bharti AXA Life Insurance, has partnered with MoEngage to transform its customer engagement initiatives.
This partnership will enable Bharti AXA Life to become a frontrunner in the life insurance industry with respect to how they engage with their customers and offer delightful experiences at scale.
After adopting MoEngage’s insights-led engagement platform, Bharti AXA Life successfully streamlined the communications flowing through channels like WhatsApp, emails, and SMSes, while optimizing the frequency of these for more effective engagement.
“We were looking for a platform to unify all these siloed channels and leverage segmentation to engage with our customers in the right manner. MoEngage’s powerful CEP has stepped in as the answer to all these challenges. We can now orchestrate bespoke customer journeys using Flows (by MoEngage) and engage with customers across channels like SMS and WhatsApp, resulting in enhanced customer satisfaction. Another remarkable thing about this partnership is that it has significantly reduced our time to go live with campaigns. We are excited for what’s to come and aim to set an example of what meaningful customer engagement looks like in the industry,” said Mr. Pankaj Gupta, Chief Technology Officer, Bharti AXA Life. Commenting on the implementation process, Mr. Gupta noted, “The need of the hour is that the platform and the team should be both agile and supportive, and this is met perfectly with MoEngage.”
MoEngage will handle all engagement initiatives related to new business implementation for Bharti AXA Life to bring globally first features to the brand’s app and eventually boost revenue.
Talking about this strategic partnership, Mr. Yash Reddy, Chief Revenue Officer at MoEngage, said, “Silos is the bane of successful customer engagement. By unifying their communication efforts to go through one source (i.e., MoEngage), Bharti AXA Life is on the path towards providing experiences that make their customers feel valued. We are excited to work with such a reputable brand and aim to help them make waves in the insurance industry.”
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About Bharti AXA Life Insurance
Bharti AXA Life Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agriculture business, and retail, and AXA, one of the world’s leading organizations with interests in financial protection and wealth management. The joint venture company has a 51% stake from Bharti and 49% stake of AXA. The company has a pan-India presence through its 234 offices and offers a wide range of value-for-money and need-based life insurance products targeted at individuals and groups.
About MoEngage
MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands such as Punjab National Bank, Hindustan Unilever, Samsung, Flipkart, Domino’s, Nestle, Landmark Group, BigBasket, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage is named one of the most preferred vendors for multichannel marketing as rated by customers, with high recognition across Gartner, Forrester, IDC, and G2 reports.
