Brands Fail To Use Customer Data to Deliver Personalization: Study
Category : News & Analysis
Technology : Enterprise IT Services
The study found that for brands, poorly personalized experiences are often the result of an overwhelming amount of data and the complexities that arise around managing it.
Consumers Say Brands No Longer Respect Their Privacy
Category : Research
Technology : Web Technologies
More than 50 percent of people trust mobile operators and brands less today than they did three years ago, says a new study.