Chief Marketers Struggle With Omni-Channel Alignment: Study
Category : News & Analysis
Technology : none
CMO council report reveals marketers plan to focus on online-offline connected experience in 2017.
Only 5% Marketers Can Predict Customer Journey: Study
Category : Press Releases
Technology : Hardware & Software
CMO Council study finds marketers struggling to personalize, create real-time interactions and shape customer purchasing journey and outcomes.
Digital Disruption Makes Marketers' Job Tough
Category : Research
Technology : Web Technologies
They are still struggling to make mobile, social and web channels work together to provide a more enriching experience.
Most Marketers Fail To Deliver Brand Promises
Category : Digital Enterprise
Technology : Business Intelligence
Only 26% of marketers across APJ are equipped to deliver brand promises and marketing claims, says a recent study.