Marketing Budget Shrinks; CMOs Focus On Digital
by CXOtoday News Desk    Nov 27, 2017
Category : Press Releases
Technology : Hardware & Software
Marketing technology (martech) spending has fallen by 15 percent in 2017, says Gartner.
Veeam Appoints Kate Hutchison as Chief Marketing Officer
by CXOtoday News Desk    Oct 31, 2017
Category : Press Releases
Technology : Hardware & Software
Hutchison will lead Veeam’s global marketing strategy and continue to strengthen the company’s brand momentum, said a company statement.
FireEye Appoints Vasu Jakkal as Chief Marketing Officer
by CXOtoday News Desk    Sep 13, 2017
Category : Press Releases
In her role as CMO, Jakkal will oversee global marketing initiatives aimed at driving revenue and solidifying FireEye’s reputation as a cybersecurity innovator.
Sterlite Tech Appoints New CTO, CMO, Transformation Officer
by CXOtoday News Desk    Aug 29, 2017
Category : Press Releases
Technology : Hardware & Software
The newly appointed leaders at Sterlite Tech will drive the company's leadership position in designing, building and managing broadband networks.
CIOs Are The Youngest Members In C-Suite: Study
by CXOtoday News Desk    Feb 24, 2017
Category : Research
Technology : none
The CIO is on average the youngest in the C-suite at age 51, with the youngest average CIO age in the consumer industry at 47, says a new study.
CMOs See Bigger Gain In Paid Social Ad: Study
by CXOtoday News Desk    Jan 18, 2017
Category : News & Analysis
Technology : Web Technologies
Companies prefer social ads to traditional banner advertising and are seeing better gains.
Microland Appoints Purnima Menon as CMO
by CXOtoday News Desk    Dec 15, 2016
Category : Press Releases
Menon will be responsible for all marketing functions including global business, strategic marketing, sales enablement and corporate communications.
CMOs, Not CIOs Leading Digital Transformation
by CXOtoday News Desk    Sep 21, 2016
Category : Research
A new report finds that ‘lack of true customer-centricity’ is dissuading CIOs from leading the digital transformation efforts of an organization.
Epicor Ropes In Celia Fleischaker As New CMO
by CXOtoday News Desk    May 26, 2016
Category : Press Releases
Technology : Hardware & Software
Fleischaker previously served as the senior vice president of global marketing for the company.
CMOs Drive Technology Decisions In Marketing
by Priyanka Pugaokar    Apr 11, 2016
Category : Interviews
Technology : Cloud Computing
Will Griffith, Regional VP -APAC, Oracle Marketing Cloud, talks about the new age marketing driven by technology.
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