Marketing Budget Shrinks; CMOs Focus On Digital
Marketing technology (martech) spending has fallen by 15 percent in 2017, says Gartner.
Veeam Appoints Kate Hutchison as Chief Marketing Officer
Hutchison will lead Veeam’s global marketing strategy and continue to strengthen the company’s brand momentum, said a company statement.
FireEye Appoints Vasu Jakkal as Chief Marketing Officer
Technology : Security & Compliance
In her role as CMO, Jakkal will oversee global marketing initiatives aimed at driving revenue and solidifying FireEye’s reputation as a cybersecurity innovator.
Sterlite Tech Appoints New CTO, CMO, Transformation Officer
The newly appointed leaders at Sterlite Tech will drive the company's leadership position in designing, building and managing broadband networks.
CIOs Are The Youngest Members In C-Suite: Study
Category : Research
Technology : none
The CIO is on average the youngest in the C-suite at age 51, with the youngest average CIO age in the consumer industry at 47, says a new study.
CMOs See Bigger Gain In Paid Social Ad: Study
Category : News & Analysis
Technology : Web Technologies
Companies prefer social ads to traditional banner advertising and are seeing better gains.
Microland Appoints Purnima Menon as CMO
Technology : Enterprise IT Services
Menon will be responsible for all marketing functions including global business, strategic marketing, sales enablement and corporate communications.
CMOs, Not CIOs Leading Digital Transformation
Category : Research
Technology : Business Intelligence
A new report finds that ‘lack of true customer-centricity’ is dissuading CIOs from leading the digital transformation efforts of an organization.
Epicor Ropes In Celia Fleischaker As New CMO
Fleischaker previously served as the senior vice president of global marketing for the company.
CMOs Drive Technology Decisions In Marketing
Category : Interviews
Technology : Cloud Computing
Will Griffith, Regional VP -APAC, Oracle Marketing Cloud, talks about the new age marketing driven by technology.